Hannes Van Eeden

Senior Marketing Manager with 10+ years of B2B and B2C experience in marketing strategy, lead generation and pipeline growth, SEO, content marketing, paid media and marketing automation. Most recently Head of Marketing at a Dutch B2B SaaS company, where I generated the leads behind 5+ client deals worth over €100,000 a year each, rebuilt the website and launched two partner integrations. I use generative AI tools to speed up research, content and outbound, and my background in Psychology shapes how I read buyer behaviour and build campaigns that convert.

Head of Marketing at In2Dialog (2026-02 – 2026-10)

B2B SaaS company. AI recruitment platform that records and structures interviews and pushes the report into the recruiter's ATS.

• Generated the leads and built the sales enablement material (decks, case studies, proposals) behind 5+ client deals, each worth over €100,000 a year, working cross-functionally with the sales team
• Rebuilt in2dialog.com from scratch in English and Dutch, with a new structure, new copy, technical SEO and a full content marketing programme
• Grew daily Google search impressions by 35% (March to September 2026) and reached position 1 for buyer searches such as "interview transcription for recruiters" and "beste transcriptiesoftware voor recruiters"
• Led the go-to-market and partner marketing for the Tellent Recruitee Marketplace integration, making In2Dialog available to every Recruitee customer
• Launched the Bullhorn integration with announcement content and a demo-booking campaign aimed at Bullhorn recruitment agencies
• Built the go-to-market motion: a target list of 2,297 decision-makers at 1,704 companies, AI-assisted account research and personalised Dutch outreach, with all 855 outreach contacts checked against HubSpot CRM so 134 in live deals or conversations were held back
• Ran partner lead generation with ATS and recruitment partners: AI-scored 193 companies from a partner's customer base (160 qualified) and co-hosted a webinar that brought in 87 leads
• Ran a retention email campaign to 350 users across 54 customer accounts
• Grew LinkedIn followers from about 900 by over 400%, and engagement by over 200%, in the first two months through a social media content programme
• Ran Google Ads and LinkedIn Ads campaigns and kept the brand consistent across every channel

Senior Marketing Manager at MediaHeads Marketing Agency (2024-01 – 2026-02)

Led a marketing team and managed more than 80 active client websites, running weekly strategy meetings with client stakeholders.

• Increased website traffic by up to 5x on average for new clients
• Lifted conversion rates 3x to 10x through UX, SEO, copywriting and conversion rate optimisation
• Grew a client from 1,000 to 10,000 daily search impressions through structured SEO work
• Delivered organic growth that matched the results of 12 months of paid advertising
• Managed Google Ads and Meta Ads campaigns for clients across multiple industries
• Built marketing automation that handled 15 to 30 enquiries a day with instant email and WhatsApp replies, speeding up bookings and improving close rates
• Built monthly KPI dashboards in GA4 and Looker Studio and ran A/B tests on landing pages and user journeys
• Produced short and long form video and social media content that brought in direct enquiries and paid work

Founder & Digital Marketing Consultant at Hannes Collective (2015-01 – Present)

Independent consultancy for websites, SEO, content marketing and paid campaigns across twelve industries, including hospitality, automotive, construction, healthcare, legal, real estate, e-commerce and industrial.

• Travel company, Namibia self-drive trips: built and launched a new website in March 2026. Within six months it grew from 43 to 34,075 Google search impressions and from 4 to 619 clicks per 28 days, ranking number 1 for trip-planning searches such as "Cape Namibia route" and "South Africa to Namibia by road"
• HVAC company, Texas: $203 in July ad spend returned $17,512 in closed jobs (86x ROAS). Active users grew from 371 to 2,096 in 28 days (+465%), with 504 keywords ranking
• Industrial parts supplier, US and Mexico: weekly search impressions grew 3.2x in 13 weeks, and the site produced 34 quote requests in 28 days without paid ads
• Built AI-assisted workflows for keyword research, competitor research, SEO audits, content and reporting that cut manual work on every client

Honours in Clinical Psychology – University of South Africa (2021 – 2022)

BA in Psychology (Industrial and Organisational) – University of South Africa (2018 – 2020)

Entrepreneurship in Emerging Economies – Harvard Business School Online (2023 – 2023)