Marketing Manager / Specialist
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Highly skilled marketing professional with extensive experience in digital marketing strategy, content creation, campaign management, and stakeholder relationship management. Key competencies include driving marketing strategies in multiple geographies, transforming leadership, and delivering results through resilience, interpersonal skills, and positive working relationships. Agile in corporate restructures and crisis management, adept at working in high-growth, fast-paced environments, and developing innovative solutions for complex problems.
I draw motivation from the quote by Ellen Johnson: “If your dreams don't scare you, they're not big enough.”
Creating integrated marketing campaigns based on market segments and business objectives. Supervise the execution, monitoring, and measurement of marketing campaigns from conceptualisation to execution. Compile regular reports of campaign performance and results. Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to. Continuously assess and report on the results of campaigns and implement improvements where necessary.
Overall involved in developing, implementing and executing strategic marketing plans across various touch points. Representing the organisation throughout various business collaborations, sponsorships and communications.
Duties include managing the process of leveraging paid, owned and earned media to drive acquisition and retention marketing returns, deploying successful marketing campaigns from ideation to execution including reporting on marketing activities to inform future strategic plans and actions.
Campaign project management between stakeholder loyalty programme and SunBet offering to customers, facilitating PR and affiliate business communications, managing social media influencer campaigns to facilitate brand and influencer alignment through strategy.
Performing research on current benchmark trends including audience preferences to constantly inform marketing communications trajectory and efforts. Oversee and manage engagement with communities across digital social media platforms.
IMM Graduate School: Post Graduate: Marketing Management
