Inge Dykman

Passion and Professional Philosophy

Dedicated to transforming businesses from good to great, I am deeply passionate about leveraging my skills and experience to unlock their full potential. With a proven track record in this capability, I thrive on the challenge of identifying opportunities for growth and implementing strategies that drive lasting success. My commitment to excellence and my ability to foster innovation have consistently yielded tangible results, making a meaningful impact on the organizations I serve.

I approach every project with enthusiasm and determination, guided by the belief that every business has the potential to achieve greatness with the right guidance and dedication.

01 March 2024 - present

Cluster Sales and Marketing Director

Manager: Protea Breakwater Lodge and Mowbray by Marriott International Sales and Marketing: Graduate School of Business and Academic Conference Centre

Leading the properties sales and marketing efforts. Executing strategies that maximize revenue, increase market share, and enhance brand visibility.

01 June 2023 - 28 February 2024

National Marketing Manager - City Sightseeing South Africa

Plan, manage and execute all marketing, brand and sales activities for group

01 April 2022 - 31 May 2023

Regional Marketing Africa Belmond - Mount Nelson and Belmond Safaris

Regional and Global Marketing and Sales Management for Belmond Southern Africa

Rebrand of Belmond Africa post COVID within LVMH group

06/04/2021 - 31/03/2022

Head of Department: Marketing, Sales & Communications: Radisson Blu Management of Radisson’s Marketing, Sales and Communications Department.

08/2016 to 03/2021

Senior Manager/ Head: Leisure Tourism and Trade Wesgro － Cape Town, Western Cape Management of WESGRO's Tourism Strategy, marketing and operational plans. Operational planning and execution of all leisure tourism activities Strategic Brand Development Project Management Digital and Trade Marketing Partnerships: Private and Public Sector Trade Campaigns Media Campaigns Trade Strategy for internal and external stakeholder purposes. On-going research and monitoring of trends in tourism - insights applied to trade activity and shared with partners and industry.

07/2010 to 05/2015 Manager:

Marketing: Trade and Marketing Campaigns Cape Town Tourism Project manage and attend various tourism trade platforms Tourism content management: Development of trade and campaign specfic content on various platforms and channels Visitors and Trade Newsletter Online toolkits, partner platforms Trade and media hosting programmes

Education and professional training: 1996 GED: Tourism and Marketing: Cape Town Academy, Cape Town 1995 High School Diploma: High School Tygerberg High School, Parow, Cape Town Kwelanga Professional Report Writing Excel by Excel Catalyst Leadership Training Brand and Reputation Management Social Media Management and Monitoring