Ipeleng Liam Boikanyo

Dynamic and results-driven Brand Activation & Marketing Manager with over 8 years of hands-on experience leading high-impact event activations, trade marketing, and venue operations. Proven track record in conceptualizing and executing experiential marketing campaigns, managing cross-functional teams, and driving consumer engagement for major national events (including Durban July and Macufe). Skilled in aligning brand strategy with on-ground execution, managing supplier/sponsor relationships, and leveraging digital marketing tactics to maximize ROI and brand visibility.

Marketing Manager - Makubenjalo

(2023-01)

• Lead the strategy, planning, and execution of integrated brand activations, trade marketing campaigns, and promotional events to drive revenue and audience engagement.
• Directed the promotional launch and re-opening strategy following a major venue renovation, driving venue foot traffic, table bookings, and consumer engagement.
• Manage supplier and sponsor relationships, aligning brand standards with on-site messaging, beverage promotions, and venue layouts.
• Oversee team operations, staff scheduling, budget allocation, and campaign performance to consistently hit monthly revenue targets.
• Coordinate digital marketing campaigns and social media collateral to support weekly venue activations and special themed events.

Club Promoter & Experiential Coordinator - Ayoba, Gesture, Encore, Meropa

(2020-08 - 2023-08)

• Executed large-scale brand activations and foot-traffic strategies across high-profile national events and nightlife venues, including Durban July, Macufe (Bloemfontein), Jams on Ice, and Oh Beach.
• Partnered with venue managers, talent, and brand representatives to coordinate product sampling, product placements, and live promotional activations.
• Managed on-site promotional teams and brand ambassadors to elevate consumer engagement and boost product sales.

Till Supervisor / Cashier - Makubenjalo

(2020-01 - 2022-01)

• Supervised POS operations, cash handling, and sales reporting in a high-volume hospitality environment.
• Trained and mentored new floor staff on customer service standards, stock controls, and store policies.

Sales Assistant - Refinery

(2018-03 - 2019-01)

• Delivered customer service, floor layout management, stock replenishment, and till operations in a fast-paced retail setup.

Digital Marketing Program - Digital Marketing - MANCOSA (2026-01)

N6 - Business Management - TNC Tshwane North College (2019-01 - 2020-01)

National Senior Certificate (2017-01 - 2017-12)