Senior Brand Designer / Creative Director
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Hi! I'm Ishaarah. I am a Cape Town–based visual creative with 13 years of experience across design studios, agencies, and global brands. A Stellenbosch University graduate with top honors in Visual Communication Design, I was named a Design Indaba Emerging Creative in 2016 and have been featured in Visi Magazine, national radio, and TV.
My bold, continuous-line illustration style led to a successful SHEIN collection, extended multiple times due to its strong sales. Now I'm a Senior Brand Designer at PepsiCo Design and Innovation. I continue to grow my personal brand whenever I can, recently debuting my first fashion show with the Singapore Fashion Council and serving as a Loeries Design judge in 2025.
In my free time, I work on projects I’m passionate about and am always open to meaningful creative collaborations that inspire connection and expression.
Senior Brand Designer at PepsiCo (2025-01 – Present)
Brand Designer at PepsiCo (2021-01 – 2023-12)
Senior Visual Designer at VMLY&R SA (2020-01 – 2021-12)
Designer at Catch and Release (2019-01 – 2020-12)
Designer at Made Agency (2018-01 – 2019-12)
Designer at M&C Saatchi Abel (2015-01 – 2018-12)
Intern at King James Advertising (2013-01 – 2013-12)
BA in Visual Arts (Visual Communication Design) – University of Stellenbosch (2017-01 – 2017-12)
National Senior Certificate – Camps Bay High School (2010-01 – 2010-12)
