Jadine Leggett

I am an individual who is passionate about marketing. I enjoy how marketing enables me to think outside the box and use creativity and critical thinking to connect with people on a meaningful level and connect them with businesses that make a difference in their lives. My studies have deepened my understanding of marketing and business theory.

I enjoy working with people to come up with ideas and bring them to life to make a valuable difference to both the business and consumers. I thrive in collaboration and individual work and have good time management and project management skills. And my academic journey in my undergraduate and postgraduate studies has enabled me to connect my academic knowledge to real world application and approach problem-solving with creativity and critical thinking.

Writing Centre Judge panel at Varsity College Durban North (2024 )

Conducted critical analyses of design submissions, collaborating closely with lecturers to select the most impactful design that enhanced consumer engagement while delivering insightful information about the writing centre.

• Conducted critical analyses of design submissions
• Collaborated closely with lecturers to select impactful designs
• Enhanced consumer engagement and information delivery

Summer Vacation Programme Participant at Mr Price (2023 – 2023)

Participated in a comprehensive summer vacation programme gaining valuable insights from peers and industry professionals.

• Gained valuable insights by learning from peers and industry professionals
• Devised a comprehensive marketing campaign for a Mr Price division
• Delivered presentations on campaign strategies in front of industry experts from Mr Price
• Achieved 1st place among 8 groups competing, successfully winning the campaign challenge

Advertisement Task at KZN Husky Rescue (2023)

Engineered a digital advertisement for the KZN Husky Rescue, capturing engaging photographs and conducting interviews to enhance campaign effectiveness.

• Engineered a digital advertisement for the KZN Husky Rescue
• Captured engaging photographs for huskies for use in advertisements
• Conducted interviews with representative to enhance campaign effectiveness
• Leveraged social media platforms to disseminate advertising content
• Secured both monetary contributions and physical donations for the initiative

Campus Cafe Rebrand Project at Varsity College Durban North (2023)

Revamped the cafe menus and proposed innovative strategies for the on-campus cafe, securing victory in the rebrand challenge.

• Revamped the cafe menus and proposed innovative strategies for the on-campus cafe
• Incorporated client preferences to deliver a vibrant and contemporary menu design
• Secured victory in the rebrand challenge with the winning design
• The menu designed is currently in use at the Durban North Campus

Part-time Admin Assistant at DAJ Trading (2023 – Present)

Provided support in data capturing and performed various general administrative tasks, with involvement in web design concepts.

• Provided support in data capturing and performed various general administrative tasks
• Initiated work on potential web design concepts as part of the company's marketing efforts

IIE Bachelor of Commerce Honours in Management in Management – Varsity College Durban North (2024 – 2025-11)

Bachelor of Commerce in Marketing Management – Varsity College Durban North (2022 – 2024)

Membership in Academic Honour Society – Golden Key International Honour Society (2024)