Jandre Coetzee
Head Multimedia Editor Meridian Realty | 2024 – Present Lead the multimedia department, overseeing editing, content creation, and post-production Manage team workflows and maintain quality standards across all visual content Drive creative direction for marketing materials and brand visuals Real Estate Photographer & Videographer Meridian Realty | 2018 – 2024 Captured high-quality property photography and video tours Edited and produced marketing content for listings and campaigns Helped establi
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About
Architectural and real estate visual specialist with over a decade of experience creating premium photography and cinematic video content for high-end property marketing. Known for a refined eye for composition, light, and spatial storytelling, delivering visually striking assets that elevate luxury listings and brand identity. Experienced in leading end-to-end production, from concept to final delivery, with a strong focus on quality, consistency, and fast turnaround.
Jandre
Coetzee is a Cape Town-based visual creative specialising in architectural and luxury real estate imagery. With a deep understanding of structure, space, and natural light, he crafts visually compelling content that enhances the perception and value of high-end properties.
As Head Multimedia
Editor at Meridian Realty, he leads production and post-production, shaping the visual direction and ensuring a consistent, premium aesthetic across all marketing platforms.
Experience
Videographer at WolfAlley (2013-01 – 2013-12)
- Part of the WolfAlley media crew for the Ice Breaker Wakeboarding event.
- Part of the media team covering the WolfAlley AirOff 2013 tow in surfing event.
Videographer at Boland Bodyboarding (2014-01 – 2014-12)
- Primary videographer covering the annual Kumba Iron Ore West Coast Classic Bodyboarding 2014 event.
Videographer at Tand Invitational (2014-01 – 2014-12)
- Primary videographer covering the 2014 Tand Invitational surf event.
Freelance Real Estate Photographer at Freelance (2013-01 – 2016-12)
I performed freelance Real Estate photography with my primary focus being in the Helderberg area.
Product Photographer at Zando (2016-01 – 2017-12)
- Executed high-volume studio shoots maintaining premium visual consistency
- Delivered over 100 products daily within strict production schedules
- Shot 100+ products daily in high-pressure production environment
Real Estate Photographer & Videographer at Meridian Realty (2018-01 – 2024-12)
- Produced high-end property photography and cinematic video tours
- Captured architectural details and spatial compositions to enhance property value perception
- Delivered content under strict 48-hour turnaround deadlines
- Travelled extensively to premium locations for on-site shoots
Head Multimedia Editor at Meridian Realty (2024-01 – Present)
- Promoted to Head Multimedia Editor, leading the visual direction of luxury property marketing
- Defined and elevated the visual aesthetic for high-end real estate video content
- Introduced stabilised (gimbal-based) cinematic workflows to enhance production quality
- Delivered premium property media with consistent 48-hour turnaround times
- Lead creative direction for all visual marketing content
- Oversee editing, colour grading, and final delivery standards
- Ensure a consistent luxury aesthetic across all property media
- Manage and optimise multimedia workflows for efficiency and quality
- Research and implemented various AI editing techniques and workflows to improve product quality, diversify product offering and decrease turnaround time
Education
Senior Certificate – Paul Roos Gymnasium (2011-11)
BA degree in Visual Communication in Visual Communication – Stellenbosch Academy of Design and Photography (2014-12)
