Jason Du Plessis

Results driven professional with a track record of exceeding targets in the B2B media industry. Adept at delivering measurable outcomes for clients across public and private sectors. Skilled in leveraging technology to optimize performance, with proficiency in Microsoft Office Suite and software tools. Adaptable, resourceful, and efficient in fast-paced environments, excelling in task prioritization and meeting deadlines.

Business Development Manager - Cape Media Corporation - Cape Town

(2024-01)

• Conduct market analysis and research to identify branding and marketing opportunities across public and private sector industries, with a focus on Leadership Magazine, Black Business Quarterly Magazine, BBQ Awards, and the Climate Nexus Conference.
• Engage and liaise with C-suite executives, department heads, and key decision-makers to advocate for tailored branding solutions, including sponsorship opportunities for front covers, executive interviews, and premium placements in leading B2B media platforms.
• Cultivate strong professional relationships with industry leaders to align marketing strategies with business objectives, leveraging high-profile projects to enhance client visibility.
• Deliver compelling presentations and business cases to secure buy-in for branding and sponsorship initiatives, ensuring maximized exposure across magazines, awards, and conferences.

Sales Executive - Topco Media & Communications - Cape Town

(2022-05 - 2023-06)

• Develop and present persuasive sales pitches, proposals, and business cases, effectively demonstrating the value of B2B media solutions across Standard Bank Top Women Conference & Publication, Nedbank Top Empowerment Summit & Publication, and Sentech Africa Tech Week.
• Collaborate with internal teams to tailor marketing solutions that align with clients' unique branding objectives, securing strategic sponsorships, executive interviews, front covers, and premium advertising placements.
• Position advertising, sponsorship, and exhibition opportunities within high-profile conferences and publications as essential drivers of brand growth and market positioning.

Sales Manager - SWAT Marketing - Cape Town & Johannesburg

(2017-02 - 2021-11)

• Led fundraising activations in malls and shopping centers, engaging with the public to secure sustainable monthly donations for global charities such as Doctors Without Borders and Greenpeace.
• Promoted to oversee multiple activation teams across various locations, providing training and performance management to drive results.
• Managed logistics, reporting, and stakeholder communication, liaising with directors, center management, and charity partners to ensure smooth operations and alignment.
• Coordinated venue bookings and maintained strong relationships with retail centers and charity clients to optimize outreach.

National Senior Certificate - Sports, Recreation and Fitness Management - ETA College (2015-02 - 2016-12)

Matriculation - Trafalgar High School (2010-01 - 2014-12)