Jason Henderson

Results-driven Sales & Marketing professional with a BCom (Hons) in Business Management (Marketing emphasis) and international experience in South Africa and the UK. Skilled in consultative sales, lead generation, CRM management, marketing coordination and client relationship management. Proven ability to manage multi-channel outreach campaigns, create bespoke B2B and B2C solutions, and deliver measurable business results.

Confident, ambitious, and dedicated to contributing to organisational growth.

Business Development Executive at VAT IT Compliance (2024-09 – Present)

• Qualified prospects through consultative selling, using tailored questions to identify needs.
• Executed warm and cold outbound campaigns to grow sales pipeline.
• Researched companies and built target prospect lists for the SDR team.
• Managed a list of key accounts and maintained strong relationships.
• Expertly utilized HubSpot, AmpleMarket, Lusha & SalesLoft to streamline outreach.
• Scheduled discovery calls, consistently exceeding lead/demo quotas.
• Conducted multi-channel outreach: phone, email, and social platforms.
• Continuously improved SDR processes, implementing best practices to boost efficiency.

Sales & Marketing Co-Ordinator at Finest Journeys (2020-09 – 2024-06)

• Created bespoke VIP travel tours for US and UK clients using Trip Creator.
• Sourced hotels, flights, and activities from partner agencies across Europe and Africa.
• Ensured minimum 40% net profit per tour: managed tours ranging from £10,000–£100,000.
• Managed website via Elementor and liaised with developers to maintain content.
• Oversaw CRM (Bitrix24) for accurate sales tracking and reporting.
• Coordinated marketing team tasks, deadlines, and campaign execution.

Voluntary Experience at Motorline Toyota (2020-07 – 2020-07)

• Photographed and filmed ±120 vehicles and uploaded for online advertising.
• Monitored website engagement per vehicle and forwarded enquiries to senior salesman.
• Maintained showroom brochures and updated vehicle display cards.

Voluntary Experience at Newtown Packaging (2020-04 – 2020-04)

• Assisted with monthly newsletters and bulk email distribution.
• Collated and analyzed customer data from SurveyMonkey.
• Liaised with suppliers for branded marketing materials (business cards, letterheads, etc.).

BCom (Hons) in Business Management – Marketing emphasis – UNISA (2020 – 2021)

BCom in Marketing & Business Management – Damelin College (2016 – 2018)

Matric (IEB) in Bachelor Degree Pass – Christian Brother's College (2015 – 2015)