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Jeandre Lubbe

Jeandre Lubbe

Viticulture & Citrus Production Candidate

Talent
PaarlMember since August 5, 2026
ViticultureCitrus ProductionDigital Marketing
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ViticultureCitrus ProductionDigital Marketing

About

Practical and motivated professional with experience in agricultural operations, client relations, digital marketing, and technology solutions. Strong interest in operations, logistics, and continuous improvement, with the ability to quickly adapt to new systems and processes. Passionate about solving problems, improving efficiency, and delivering practical solutions while continuing to develop professionally.

Experience

Marketing & Business Development at Moosle (2025-01 – Present)

Served as the South African reseller and representative for the Moosle farm management platform. Worked directly under the guidance of Marius, CEO of Moosle, to introduce the platform to the South African agricultural market.

  • Conducted software demonstrations for wine and citrus producers, showcasing how Moosle improves farm management and operational efficiency.
  • Assisted farmers with software implementation, account setup, and onboarding.
  • Provided ongoing training and technical support to help clients maximise the value of the platform.

Digital Marketing at BMW and Mahindra Paarlberg (2024-01 – 2024-12)

  • Planned and created engaging social media content for both dealerships across multiple platforms.
  • Produced promotional videos, photography, and marketing campaigns to strengthen brand visibility.
  • Managed content calendars and monitored campaign performance.
  • Worked closely with sales teams to create marketing content that supported vehicle sales and customer engagement.
  • Maintained a consistent online brand presence through creative digital campaigns.

Harvest Assistant at Perdeberg wines (2024-01 – 2024-12)

Assisted the winemaking team during the grape harvest and production process.

  • Performed grape sampling, quality assessments, and fermentation monitoring.
  • Assisted with cellar operations, equipment preparation, and daily production activities.
  • Maintained accurate production records while following strict hygiene and food safety standards.
  • Worked efficiently in a fast-paced environment during peak harvest.

Farm hand (2023-01 – 2023-12)

  • Operated a digger to load fertilizer into spreaders for field applications.
  • Assisted with the safe mixing and preparation of agricultural chemicals for spraying.
  • Gained practical experience in fertilizer handling, machinery operation, and general farm activities.

Education

Vineyard Principles – Vinpro Technical Vineyard (2025-01)

Citrus Production – Citrus Academy (2026-01)

Matriculated – Paarl Gimnasium (2023-01 – 2023-12)

Skills

Viticulture & Citrus Production Candidate

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