Jessica Khoza

Senior CRM & Lifecycle Marketing Specialist with 14+ years' experience driving customer engagement, retention, and revenue growth through data-led CRM strategy and execution. Proven track record in delivering end-to-end CRM campaigns, automated customer journeys, and segmentation strategies across multiple industries. Strong expertise in translating business objectives into high-impact CRM programmes that improve conversion, customer lifetime value, and engagement.

Highly analytical with the ability to leverage customer, behavioural, and transactional data to inform personalisation, optimisation, and continuous performance improvement.

CRM Business Development Specialist - Werksmans Attorneys

(2025-04)

• Own CRM strategy and execution for key client portfolios
• Develop account-based CRM plans to drive engagement and retention
• Translate insights into targeted CRM campaigns
• Monitor performance and provide data-driven recommendations

CRM Specialist - Mukuru (FinTech)

(2024-09 - 2025-03)

• Delivered end-to-end CRM campaigns across channels
• Designed segmentation strategies for growth and retention
• Managed CRM calendar and campaign execution
• Analysed performance and optimised campaigns

Marketing Planner & Analyst - HomeChoice (Retail)

(2022-08 - 2024-03)

• Led data-driven campaign planning and optimisation
• Developed forecasting models and performance targets
• Delivered reporting and insights to improve ROI

Marketing Specialist - Metropolitan (Financial Services)

(2018-12 - 2022-07)

• Executed integrated marketing and CRM campaigns
• Managed campaign calendars and stakeholder alignment

CRM & Key Account Management - BDO South Africa (Professional Services)

(2016-09 - 2018-11)

• Supported CRM strategy and client engagement initiatives
• Conducted research and campaign support

B.Com - Marketing & Risk Management (Double Major) - University of the Witwatersrand