Digital Marketing Manager at TECNO Mobile South Africa (2024-11 – Present)
Lead digital strategy for a major mobile brand, managing cross-functional teams and significant budgets.
- Drive full-funnel strategy across key social channels, achieving substantial follower growth (+70K) and millions of impressions within the first year.
- Spearhead the comprehensive digital Go-To-Market (GTM) launch for the new POVA Series smartphone line.
- Orchestrate 360° integrated campaigns with key retail partners (Vodacom, Massmart, TFG, Edgars, Payjoy), designing and implementing integrated customer journeys across digital and physical touchpoints.
- Orchestrated cross-colaborative marketing efforts between TECNO HQ (China) and the local business unit as well as with the Moroccan unit in a large-scale AFCON competition.
Influencer Marketing Head at Openmesh (2024-03 – 2024-10)
Led global community and influencer strategy for a Web3 infrastructure project.
- Directed campaigns that resulted in exponential growth across key social and community platforms (Twitter, Discord, Telegram).
- Built and managed a network of niche influencers, negotiating innovative token-based partnerships.
- Oversaw international teams (Canada, India, Philippines) in social media, community management and influencer marketing, as well as co-ordinating with key conference team members in France, and on other blockchain companies globally.
PR & Marketing Specialist at Apollo Fintech Group (2021-03 – 2024-03)
Provided strategic marketing leadership across multiple business units (Grape Inc. - a Decentralised Internet Project, Fourth Star - a Metaverse project, Knox Wire - a fintech solution facilitating global cross-border payments, Gold Secured Currency - a gold backed cryptocurrency tied in with acquiring mining and land rights).
- Secured major media coverage and executed campaigns that contributed to a lucrative investment round for Grape.
- Led PR and operational efforts across the Apollo Fintech Group.
- Led general management of Knox Wire upon a restructuring, onboarding key enterprise clients from Hong Kong, the US, the UK, Brazil, and Ghana; as well as representing the firm at international finance conferences.
- Drove targeted campaigns that surged token market value during key promotional periods.
Influencer Marketing Strategist at InflueX (2023-08 – 2024-08)
Independent consultancy providing launch marketing for blockchain start-ups.
- Assisted new projects globally in building market presence and community trust through structured influencer campaigns and analytical reporting.
