Digital Marketing Community Lead - Unilever
(2025-04)
As the Community Management Specialist, serve as the live voice and ears of the brand across all digital media platforms, acting as the primary point of contact for online communities. Role focused on fostering meaningful engagement, managing brand presence, and ensuring a consistent and authentic tone of voice across all owned channels.
- Brand Voice & Engagement | Digital Media & influencer Strategy | Online Reputation Management
- Leading and implementing a digital marketing & community engagement strategy aligned with broader marketing goals to cultivate a vibrant and positive online presence
- Driving differentiated demand generation plans that unlock incremental growth through Social First strategy
- Overseeing the digital marketing budget and take responsibility for sales goals
- Collaborating closely with Influencers, Digital marketing, Media and PR teams for insights and to shape campaign strategies
- Managing strategy for daily operations of owned social channels, including content scheduling, moderation, and timely responses to audience interactions
- Promoting and curated user-generated content (UGC) to amplify community voices and enhance brand authenticity
- Conducting qualitative listening and analysis of audience feedback, brand content, and competitor activity to inform strategic decisions
- Identified and engaged with key online communities to strengthen brand relevance and authority
- Monitoring social media conversations to track sentiment, emerging trends, and opportunities for content optimization
- Analyse complex datasets to uncover patterns, trends, and actionable insights that inform strategic decision-making
- Develop clear, insightful reports and presentations to communicate key findings and recommendations to senior stakeholders
- Maintaining brand reputation by addressing customer inquiries with empathy and professionalism, escalating issues when necessary
Digital & Engagement Specialist – Africa - Unilever
(2019-01 - 2025-03)
- Full cycle of Qualitative and Quantitative to solve and address business problems & growth/innovation opportunities
- Lead research: Gather data insights on market trends, brand performance, competitors, and potential innovations
- Data analysis: Analyse data and identify patterns, trends, and insights
- Report preparation: Prepare detailed reports and presentations to communicate findings to stakeholders
- Collaboration: Work with team members, agency partners and other departments to complete research projects
- Trend Monitoring: Stay updated on industry trends and advancements in data analysis
- End-to-end Content Creation testing & measurement including advanced developmental research, across to both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or e-Com Content)
- Lead in-market tracking/optimizations for market specific and uncover learnings and insights and embed into future campaign planning
- Partner with Analytics to understand ROI drivers of the market/category
- Partner with the media agency/media team to understand campaign/brand performance/drivers
- Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc
- Lead Brand Lift Studies
- Digital pre-testing & measurement studies
- Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process
- Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands
- Responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI
- Extract, analyse and interpret and synthesise into a clear and compelling story that drives action – for ad hoc projects or regular business processes
- Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support
- Support initiatives outside of project work to unlock growth opportunities to create excellent content
- Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis
- Category and Hotspot Analysis etc
- Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders
Digital & Social Media Analyst - PDC Unilever (via Capgemini UK)
(2018-02 - 2019)
- Responsible for Real Time centre digital insights and command centre set up
- Monitor and analyse digital data for brand teams and business partners: this includes collecting brand and category digital insights, analysing the data and preparing a presentation deck with findings
- Provide analytic support and solutions to improve the consumer experience
- Identify and analyse trends in website traffic, customer reviews/ratings, social sentiment and media performance
- Custodian for data democratisation and enabling business stakeholders with actionable consumer experience measures
- Translate briefs coming from the business (for example marketing & strategy) into analytical projects
- Project management (progress status control, resources coordination)
Digital Marketing Executive - Media24
(2016-08 - 2018-01)
Responsible for executing and managing digital marketing campaigns for 24.com digital brands and news apps: News24 (Best news website in SA according to Effective Measure), Traveller24, W24, Channel24, Food24, Wheels24, News24 Edge and Sliced.
- Developing and implementing online strategies
- Managing internal campaigns and ongoing analysis of campaigns to ensure compliance with targets of 24.com, this includes traffic and acquisition
- Managing paid digital media for marketing and editorial teams
- Compiling monthly campaign and social media reports
- Management of online acquisition via PPC, email & social media
- Social media listening
- Developing and updating of budget trackers and critical paths
- Managing/assisting with 24.com events
- Managing brand finances and spend
- Booking media including internal digital inventory and DStv
- Use and management of various implementation tools
- Liaising with suppliers
- Market and trend research
- Managing and executing marketing collateral
- Focus on brand awareness, traffic and acquisition via above, through-the-line and below the line advertising
Group Corporate Affairs: Senior Marketing Assistant & Digital Co-ordinator - AVBOB
(2014-01 - 2016-06)
- Conceptualize tactics to increase social audience participation and fan base on designate networks
- Research and develop digital advertising content
- Keeping abreast of social media trends and techniques to stay up-to-date with trends
- Deliver regular reports to the Brand and Marketing manager concerning traffic and lead conversions
- Monitor queries and engaging with clients and potential clients
- Receive, analyse and monitor feedback on all queries from Social Media and the company's official email and fax address
- Research new developments and strategies to achieve creative social media campaigns
- Overseeing online marketing and contributing to the development of online advertising (SEO and CRM)
- Managing the assignment of leads and complaints from the company's social media portals
- Compiling a guard book of all advertising and communication elements
- Proof reading of all material that is produced in the design studio and from suppliers
- Managing newspaper and digital supplier subscriptions
- Project management: Where assigned, to initiate and traffic manage design jobs in the design studio
- Initiate and process orders and generally assist with accounts and budgets
- Liaising with other internal and external stakeholders
- Managing online and print subscriptions
Account Assistant & New Business Developer - Jansen International
(2013-02 - 2013-09)
- Identifying client requirements and new sales opportunities through research, presentation meetings and code calling
- Consult with clients from a variety of industries about campaign requirements and objectives
- Monitoring data and chasing work progress
- Financial administration management (Quotations)
- Job traffic management
