Keamo Dikobe

Commercial and operations professional with experience in FMCG, Trade Marketing, commercial operations and team coordination through AB InBev's DynamX programme. Experienced in supporting the planning, execution and evaluation of brand activations and commercial initiatives, with strong exposure to event performance tracking, operational coordination, stakeholder engagement, asset reporting and post-campaign analysis. Proven ability to coordinate multiple stakeholders, monitor execution against plans, maintain accurate operational records and develop reporting tools that provide visibility into performance, opportunities and execution gaps.

Previous Team

Leader experience managing a team of 31 employees, strengthening capabilities in people coordination, operational discipline, problem-solving and working under pressure. Highly organised, detail-oriented and customer-focused, with strong Microsoft Excel and SAP capabilities and a practical understanding of FMCG commercial environments. Passionate about events, brand experiences, customer engagement and delivering well-executed commercial activities that create measurable business value.

DYNAMX TRAINEE at AB-INBEV (SAB) (2024-07 – 2026-07)

Participated in AB InBev's cross-functional graduate development programme, gaining experience across Trade Marketing, Commercial Operations, Customer Master Data, reporting and stakeholder coordination.

BSC COMMERCIAL – MASTER DATA at AB-INBEV (SAB) (2026-02 – 2026-07)

Supported commercial operations through customer data management and coordination with Sales, Distribution and Marketing stakeholders.

• Maintained customer master data within SAP, ensuring accurate and reliable information for commercial operations.
• Supported customer account creation and amendments for Sales, Distribution and Marketing teams.
• Investigated and resolved data inconsistencies and customer-related queries.
• Collaborated with stakeholders to ensure customer information was updated accurately and within agreed timelines.
• Performed data validation and quality checks to support accurate reporting and customer servicing.
• Maintained structured records and documentation supporting governance and operational processes.
• Demonstrated strong attention to detail when handling high volumes of customer information.
• Supported process improvements aimed at improving data quality and operational efficiency.

TRADE MARKETING – INLAND REGIONAL OFFICE at AB-INBEV (SAB) (2025-02 – 2026-02)

Supported Trade Marketing activities across the Inland Region, with exposure to activation planning, execution tracking, stakeholder coordination, asset management and post-campaign reporting.

• Supported the planning, coordination and monitoring of regional brand activations and Trade Marketing initiatives.
• Developed and maintained an Activation After Action Report (AAR) framework used to evaluate activation execution and performance.
• Produced post-activation reports highlighting successful executions, unsuccessful activations, operational challenges and improvement opportunities.
• Analysed activation performance across districts, sales teams and outlets to identify trends and execution gaps.
• Worked with Sales, Regional Marketing and Commercial stakeholders to coordinate information and support activation requirements.
• Monitored activation execution against agreed plans and timelines, escalating gaps and challenges for appropriate follow-up.
• Supported the tracking of activation-related information, including activity completion, consumer engagement and execution outcomes.
• Developed structured Excel reporting tools and dashboards to improve visibility of activation performance.
• Designed a National Fridge Qualification Report, improving visibility and control of equipment allocation and qualification.
• Supported reporting related to commercial assets and equipment, ensuring information was accurate and available for decision-making.
• Prepared monthly and ad-hoc reporting packs for management and regional stakeholders.
• Presented activation performance findings and recommendations to stakeholders.
• Assisted with standardising reporting processes to improve consistency, efficiency and operational visibility.
• Worked across multiple stakeholders while managing competing deadlines in a fast-paced FMCG environment.
• Applied analytical and problem-solving skills to identify execution issues and recommend practical improvements.

BSC COMMERCIAL – QUERIES & DISPUTES at AB-INBEV (SAB) (2024-07 – 2025-02)

Supported commercial operations through customer query resolution, investigation and reporting.

• Investigated and resolved customer account discrepancies using SAP and internal systems.
• Managed customer-related queries and ensured appropriate follow-up until resolution.
• Performed root-cause analysis to identify operational issues.
• Collaborated with Sales and Commercial stakeholders to resolve customer issues within required timelines.
• Maintained accurate documentation supporting governance and audit requirements.
• Supported reconciliation and validation activities to improve data accuracy.
• Communicated findings and resolutions clearly to relevant stakeholders.
• Worked under pressure while managing multiple customer issues and competing priorities.

TEAM LEADER & ADMINISTRATOR at CITY OF EKURHULENI (DEPARTMENT OF COMMUNITY SAFETY) (2023-09 – 2024-06)

Managed daily operational activities and supervised a team of 31 Community Safety Marshals.

• Supervised and coordinated a team of 31 employees, ensuring daily operational readiness and accountability.
• Coordinated workforce allocation and operational activities according to daily requirements.
• Monitored team performance and addressed operational challenges.
• Compiled weekly and monthly operational reports for management.
• Maintained accurate administrative and operational records.
• Coordinated communication between employees, supervisors and management.
• Managed competing priorities in a time-sensitive environment.
• Supported employee development, performance management and accountability.
• Applied problem-solving and decision-making skills to resolve operational issues.
• Maintained professional standards and operational discipline within the team.

BA PUBLIC GOVERNANCE WITH POLITICS AND PUBLIC ADMINISTRATION in Public Governance, Politics and Public Administration – NORTH-WEST UNIVERSITY (2023-10)

NATIONAL SENIOR CERTIFICATE – HOERSKOOL VOORTREKKER, BOKSBURG (2018-12)