Keitumetse Seema

Results-driven Marketing and Public Relations professional with extensive experience in healthcare marketing, stakeholder engagement, and event coordination. Proven ability to plan and execute marketing campaigns, manage brand communications, and enhance customer experience through data-driven insights. Skilled in digital content creation, campaign coordination, and relationship management across internal and external stakeholders.

Adept at aligning marketing strategies with organisational objectives to drive growth and brand visibility.

Marketing & Public Relations Assistant at Louis Pasteur Private Hospital (2018-01 – Present)

• Plan and execute marketing campaigns and hospital events to enhance brand visibility and stakeholder engagement.
• Coordinate and manage internal and external events, including CPD workshops and doctor engagement sessions.
• Develop and distribute marketing content across social media, newsletters, and internal communications.
• Conduct market and stakeholder research to support PR and marketing strategies.
• Monitor and analyse performance metrics (complaints, compliments, patient feedback) to improve service delivery.
• Build and maintain relationships with doctors, patients, staff, and external partners.
• Conduct daily patient experience rounds and compile detailed reports to support quality improvement initiatives.
• Contribute to monthly KPI reporting aligned with marketing and operational goals.
• Identify and implement communication improvements to streamline internal processes.
• Support onboarding and integration of new specialists, including preparation of consulting rooms.
• Successfully coordinated multi-stakeholder campaigns with universities and healthcare institutions, increasing hospital outreach and visibility.
• Improved patient satisfaction feedback processes through structured reporting and analysis.

Marketing Internship at SAB World of Learning (2015-01 – 2016-12)

• Supported sales and marketing initiatives within a fast-paced FMCG environment.
• Assisted with promotional activities and brand awareness campaigns.
• Gained exposure to customer engagement strategies and sales processes.

Marketing Management N5 in Marketing – Maluti TVET College (2011-01 – 2011-12)

Matric in Commercial Subjects – Himalaya Secondary School (2008-01 – 2008-12)