Kelvin Modiba

I have deep passion for market research but not only passion but necessary skills and experience in this trade, I have had the privilege of working for some of the best global market research companies such as Ipsos and Kantar/TNS. I have over 8 years experience in the research field starting as quality assurance guy, then moving to desktop researcher, Junior research executive, research executive and ultimately senior research executive. In my years in the industry I have worked with some of the biggest clients such as SAB, Standard bank, Tiger Brands and many more, my forte is brand health tracking (BHT), Intellection, dooblo and many more.

I was fortunate that through out my career I have gained the experience of being involved in all the steps of the research process such as client briefing, brainstorming, Questionnaire design, fieldwork briefing, data tabulation, report writing and presentation. I was lucky and fortunate to study a very relevant research qualification called IMM (Institute for marketing management) measuring in market research

Below are the companies I have worked for over the years (starting with the 1st company and ending with recent one)

1. Sekgosese FM (Community radio station), I was a marketing executive dealing with advertising sales, market research as well as community liaison officer (3 years)
2. BASF (Chemical company), I was a desktop researcher helping the company with desktop research in the SADC region like Zambia, Zimbabwe and more, the purpose of this project was market development (1 and half years)
3. Ipsos South Africa, I was a market researcher handling clients such as SAB, Standard bank and my focus was that of brand health tracker (BHT), that is where I learned the art of client presentation (4 years)
4. Kantar/TNS South Africa, I was the Senior market researcher there again dealing with Brand health tracking for big clients like Tiger brands and that is where I learned the art of report writing and story telling (2 years)

Below are the qualifications I have acquired

1. IMM (Institute for marketing management), measuring in market research
2. Introduction to personal computing (MS word, Excell and powerpoint)