Kemo Loselo

Creative and results-driven Marketing & Brand Communications Specialist with over five years of experience developing digital marketing strategies, managing social media platforms, producing engaging multimedia content, and executing campaigns that grow brands and audiences. Experienced in brand storytelling, influencer marketing, content production, digital community management, and campaign execution across entertainment, media, and corporate brands. Proven ability to pitch creative concepts, build strategic partnerships, and deliver measurable engagement through innovative marketing initiatives.

Passionate about creating campaigns that strengthen brand awareness, build loyal communities, and deliver meaningful business results.

Digital Marketing & Content Specialist at Medium Rare Media (2020-01 – Present)

• Develop and execute multi-platform digital marketing campaigns across Instagram, TikTok, X, Facebook and YouTube.
• Produce and edit high-performing short-form and long-form video content.
• Develop content strategies that increase audience engagement and brand visibility.
• Manage content calendars and campaign scheduling using Meta Business Suite and Hootsuite.
• Coordinate influencer and creator collaborations.
• Execute digital distribution strategies to maximise campaign reach.
• Pitch and develop original digital show concepts.
• Lead live digital audience engagement through X Spaces and online communities.
• Partner with leading entertainment brands to deliver integrated digital campaigns.
• Produced a digital interview campaign that generated more than 80,000 combined views across multiple platforms.
• Created and launched Big brother buzz, achieving more than 55,000 YouTube views per episode.
• Successfully pitched, developed and executed a digital community strategy for Mzansi Magic, leading to an appointment as Community & Digital Manager for the campaign.
• Conceptualised and executed a digital campaign around Big Brother Titans, delivering engaging online conversations and audience participation.

Digital Marketing & Brand Communications Specialist at Motivate8 – Vusi Thembekwayo

• Managed brand communication and digital marketing initiatives.
• Developed and implemented social media strategies.
• Strengthened audience engagement through content marketing.
• Managed brand positioning across digital platforms.
• Supported campaign planning and execution.
• Collaborated with internal teams to ensure consistent brand messaging.

Digital Content & Platform Growth at TransAfrica Radio

• Managed digital content across multiple social media platforms.
• Built the station's digital presence from the ground up.
• Grew online communities to over 50,000 followers.
• Produced engaging content that increased audience interaction and brand awareness.
• Supported marketing initiatives promoting station programming and campaigns.

Diploma in Media Studies in Media Studies