Kenn Mangena

Highly strategic and results-oriented SEO, Website & Growth Lead with a proven track record of driving exponential digital growth, securing bulletproof technical web foundations, and pioneering Generative Engine Optimization (GEO). Expert at translating core marketing principles (National Higher Certificate in Marketing Management background) into measurable, board-ready online success. Combining deep technical SEO expertise with certified mastery in AI search ecosystem optimization, having driven a 230% increase in search visibility and achieved a 94% site health score for international web properties.

Proficient across the Google Marketing Platform, advanced enterprise tools (Semrush, Surfer SEO), and executing content strategies that ensure brands are seen, trusted, and cited by major LLMs.

Website Manager & SEO Specialist (Volunteer) - Spirit of Ukraine Foundation (USA-Based) - USA-Based

(2025-01)

• Spearhead full-spectrum SEO and growth strategy, directly driving foundational metrics (+230% visibility, +81% traffic, 94% site health score).
• Own all technical and content management aspects of the website, optimizing architecture, schema markup, and content structures specifically for Generative Engine Optimization (GEO) and AI search visibility.
• Analyze Google Search Console and GA4 data daily to identify high-impact keyword opportunities, capture search intent, and rapidly adjust strategy to capitalize on traffic spikes.

SEO Specialist (Intern) - KeelWorks Foundation

(2025-01 - 2025-09)

• Executed on-page, off-page, and technical SEO audits to maximize organic rankings and enhance user engagement signals.
• Conducted intensive competitive analysis and link profile reviews to identify backlink gaps and map out content opportunities.
• Collaborated on data-driven content strategies based on deep keyword research to improve organic authority.

Personal Local SEO Specialist (Self-Employed) - Self-Employed

(2024-01)

• Provide end-to-end Local SEO strategies for clients, fully optimizing Google Business Profiles to dominate map packs and local search results.
• Manage local citations, review-acquisition strategies, and localized keyword targeting to drive high-intent regional traffic and inbound leads.

Assistant Communication Officer (Admin) - Metrorail Western Cape

(2009-04 - 2009-12)

• Supported internal/external communication campaigns and media relations, including compiling and distributing press releases.
• Monitored media coverage and compiled summary analysis reports for senior management.

Student Support & Administrative Roles - University of South Africa (UNISA)

(2005-09 - 2008-05)

• Provided critical administrative and student advising support, utilizing digital channels to manage communications.
• Conducted user satisfaction surveys and translated raw data into monthly performance reports.

National Diploma - Marketing Management - University of South Africa (UNISA)