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Kerry Hosking

Kerry Hosking

Content Writer | Content Editor | Communications Specialist | Digital Marketing | ESG Copywriter

Talent
Johannesburg, GautengMember since July 15, 2026
Long-form contentWebsite copyAudience engagementPress releasesStrategic communications
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Long-form contentWebsite copyAudience engagementPress releasesStrategic communications

About

A versatile and insightful writer with extensive experience across content creation, digital marketing, corporate communication, ESG, education, and media. Known for producing clear, compelling, research-driven content, whether long-form articles, SEO web copy, newsletters, speeches, or strategic communications. With a background spanning travel, cybersecurity, FMCG, B-BBEE, financial services, insurance, energy, and public affairs, I bring a unique blend of analytical thinking, creativity, and editorial precision.

I thrive in environments that value accuracy, curiosity, and meaningful storytelling, and I'm skilled at turning complex information into engaging narratives that inform, inspire, and influence.

Experience

Senior Managing Content Writer & Editor (Editorial Ops + English Copy) at Road Genius (2026 – Present)

As an independent contractor, I manage and improve the English editorial workflow for an international travel company, delivering high-quality human-written and human-edited content, while applying consistent QA standards across AI-assisted and researcher-produced drafts. I serve as the final quality gate for the English statistics and data reference content produced by a team of researchers.

  • Manage the day-to-day English content workflow for non-automated and human-led content, which included triage, prioritisation, proofing/editing, and ensuring that content was ready to publish readiness.
  • Write and rewrite English content where a human voice is required. This includes web copy, marketing copy support, and social copy support.
  • Apply QA and verification standards to data-heavy, reference-style content.
  • Coach content researchers to improve overall copy quality, reducing repeat errors and rework.
  • Create and maintain SOPs, templates and checklists for English QA, and implement process improvements that improve speed, quality and consistency of content.

Freelance Content Writer at Team Internet (2025 – 2026)

In this role, I served as a specialist long-form writer within the cybersecurity space, producing research-driven, technically accurate content that supports brand authority and user education. I worked closely with the client's strategic and editorial teams to ensure all deliverables align with their digital content objectives and industry positioning.

  • Researched and produced long-form cybersecurity content designed to educate and inform global audiences.
  • Collaborated closely with client teams to refine briefs and ensure content accuracy, alignment, and consistency with industry standards.
  • Delivered authoritative research-based articles that met strategic objectives and enhanced brand credibility.

Freelance Copywriter at RB Media Consulting (2021 – 2024)

As a freelance content writer for a diverse portfolio of clients, I created strategic, SEO-aligned copy across websites, social media, and blog platforms. This role required rapid research ability, adaptability across industries, and consistent delivery of on-trend, high-quality content tailored to each client's tone, audience, and commercial objectives.

  • Created SEO-driven website copy, blogs, and digital content for clients across multiple industries including FMCG, B-BBEE advisory, ESG, retail, and professional services.
  • Developed strategic social media copy aligned with brand positioning, trends, and audience engagement goals.
  • Produced newsletters and long-form content for executive audiences, improving client communication and engagement metrics.
  • Partnered with clients to ensure each piece of content supported their broader commercial, marketing, and brand objectives.

Content Manager at Newstrack Online (2014 – 2025)

In this long-standing role, I oversaw all content operations for a media-monitoring and news-aggregation environment, leading a team of analysts and managing high-accuracy news feeds for corporate clients. The position demanded strong editorial judgement, deadline-driven decision-making, client engagement, and the ability to maintain quality and relevance under daily time pressure.

  • Managed and mentored a team of News Analysts working to strict daily editorial deadlines.
  • Oversaw content relevance, quality, and accuracy for bespoke client news portals in industries such as financial services, insurance, oil & gas, and accounting.
  • Maintained and optimised the company's content-harvesting systems and processes.
  • Liaised with suppliers and stakeholders to ensure seamless delivery of content services.
  • Represented the company at industry events and identified new business opportunities.
  • Developed, maintained, and expanded CRM databases to support pipeline growth and client engagement.

PR Consultant at Arcay Burson-Marsteller (Now BCW) (2011 – 2013)

As a PR Consultant at a leading global communications agency, I developed and executed communication strategies for clients across high-profile sectors. This included media engagement, content creation, strategic messaging, and coordinating PR activity aimed at strengthening corporate reputation and visibility.

  • Wrote and edited press releases, speeches, op-eds, corporate reports, and internal communications for clients across mining, energy, aviation, QSR, entertainment, news, and telecoms.
  • Managed media relations and built strong journalist relationships, generating high-value coverage.
  • Produced media analysis reports and contributed to crisis and reputation management strategies.

News Review Writer at Newsclip Media Monitoring (2009 – 2011)

In this editorial role, I condensed, analysed, and rewrote daily business news for corporate and agency clients. The position required exceptional attention to detail, strong language skills, and the ability to work at high speed while maintaining accuracy and editorial integrity.

  • Condensed business news articles for publication under tight deadlines.
  • Edited and adapted press releases for clarity, accuracy, and format requirements.
  • Collaborated with team members to streamline workflows and maintain high editorial standards.

English Literature Tutor at University of the Witwatersrand (2008 – 2010)

As an academic tutor, I facilitated classes, guided students through complex literary concepts, and supported their academic progress. This role strengthened my ability to communicate clearly, teach critical thinking, and manage diverse student needs within a structured learning environment.

  • Taught English Literature to first-year students, delivering lectures, tutorials, and writing workshops.
  • Designed and marked assignments, supporting student development in academic writing and analytical thinking.
  • Ran supplementary exam preparation sessions to improve student performance.

Data Capturer & Team Leader at SABMiller (2007 – 2008)

In this early career role, I managed confidential psychometric data, liaised with internal and external stakeholders, and led a small administrative team. The role required precision, discretion, and organisational discipline, laying the foundation for my later work in content, communication, and team coordination.

  • Managed psychometric data capture into SAP HR systems, ensuring strict confidentiality and accuracy.
  • Coordinated secure access to sensitive reports for psychologists and HR professionals.
  • Digitised and organised psychometric records, improving retrieval efficiency and data storage.

Education

Digital Marketing Short Course in Digital Marketing – University of Cape Town (2020 – 2020) PGCE in Teacher Education – University of the Witwatersrand (2007 – 2007) BA (Honours) in English Literature – University of the Witwatersrand (2006 – 2006) BA (General) in English and Psychology – University of Cape Town (2003 – 2005) Matric – St Stithians Girls' College (1998 – 2002)

Skills

Content WriterContent EditorCommunications SpecialistDigital MarketingESG Copywriter

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