Kevin Raoult

I'm is a startup operator at heart: happiest inside the business, testing, learning and finding what actually works. Over 5+ years experience across high-growth international brands - launched, scaled and turned things around, but what defines me isn't a title: it's a refusal to stop iterating until the problem is solved!

Marketing Lead - Lead Gen & Brand Experience - Contractor at Thrive.Trade (Standard Bank) (2026-01 – 2026-07)

• Lead generation: ad-hoc simulation app build, trade marketing event orchestration and partnership management
• Yielded more leads in Q1 than 2025 total
• Drove leads CVR (45%+)
• Contributed to unit economics framework & optimised key metrics (CAC, LTV, ARPU)
• Helped define group brand and GTM strategy
• Recruited & trained additional marketing and (outsourced) sales personnel
• Aligned brand narrative with a key strategic trade partner for an effective go-live (June 2026+)

Head of Marketing (Fractional CMO) - Contractor at MSM Property LTD (2024-12 – 2025-12)

Leading integrated marketing strategy & execution for a boutique asset management organisation with R1.1 billion in AUM.

• ROMI 2025: Generated R1.4M+ in additional inflows from ~R250K marketing spend, delivering just over 5x attributable return on marketing investment
• Strategic Ownership: Designed and implemented marketing strategy, including budget allocation, campaign planning and reporting into CEO
• Multi-Channel Execution: Managed events, social media, email marketing, PR, CRM, and digital marketing initiatives
• Digital Transformation: Oversaw website optimisation, in-app marketing driving user acquisition, retention and ARPU growth, and piloted socials launch
• Brand Development: Elevated brand positioning in competitive listed property and private equity sectors

Founder & CEO at Alma Kīmiā (2024-08 – Present)

Building a luxury skincare brand for melanated skin from concept to market launch. Designed and built the entire business end-to-end:

• Product Development: Managed sourcing, formulation testing, and supply chain establishment across international suppliers
• Brand & Creative: Developed complete brand identity, packaging design, and conversion-optimized website
• Marketing & Go-to-Market Strategy: Organic social and paid acquisition strategy, negotiated ambassador partnerships for U.S. launch
• Operations: Established legal structure, logistics framework, and 3PL partnerships for seamless fulfillment

Head of CX, Marketing & E-Commerce at D-Fly Technology Group Ltd (2022-08 – 2024-12)

Progressed from execution to leadership, managing a 5-figure (USD) monthly marketing budget for a multinational e-commerce tech brand selling high-AOV products ($3,000–$5,000) across the U.S., UK, Australia, and Canada.

• Founding Team Impact: Supported and scaled a $1.1M+ crowdfunding campaign as founding team member
• Market Launch: Led U.S. market launch from zero, generating seven-figure revenue and establishing brand footprint (influencer campaigns, PR, strategic partnerships, events, social media)
• Brand Relaunch: Successfully relaunched brand in the U.S. market, restoring momentum and revenue growth - over $1M in online attributable revenue generated
• Rapid Progression: Advanced from operational execution to Head of Customer Experience, then to Head of Marketing & E-Commerce
• Full-Stack Operations: Managed paid ad campaigns, creative direction and design, community management team, e-commerce platform development, and performance agency collaboration

Business Manager at Soul BBQ (2021-02 – 2022-08)

Managed business operations for a boutique restaurant, progressing from marketing to full operational leadership.

• Operational Management: Managed daily operations end-to-end, quality assurance, and compliance, staff / HR, payroll, supplier relations, in-store / digital marketing
• Marketing & Sales: Developed and executed marketing strategy to drive foot traffic and repeat business - 200%+ GMV growth in 3 months (influencer marketing, social media, promotional campaigns)
• Governance: Monthly reporting into co-founders on business performance - unit economics, sales, brand growth, customer satisfaction

Entrepreneur at Self-employed (2017 – 2021)

• Digital fitness business
• Skincare brand

B2B Software & Service Sales | Business Development at Multiple (2012 – 2016)

• DA Fitness Nutrition
• Axceler Software (acquired by Metalogix)
• Engagetech Ltd

Bachelor's Degree in Marketing Management – Kingston University (2008-09 – 2012-06)