Kgotso Serage

As a passionate and driven individual, I am committed to excellence in every endeavour I undertake. My journey has been shaped by a love for learning, a dedication to fostering meaningful connections, and a deep-rooted value system centred on integrity, respect, and service. With a strong foundation in education and digital marketing, I bring a unique blend of analytical thinking, adaptability, and customer-focused problem-solving skills.

My teaching practicums have honed my ability to connect with diverse individuals, manage complex situations, and create supportive environments. Additionally, my experience in digital marketing has equipped me with the technical expertise and strategic mindset needed to thrive in fast-paced, high-pressure roles.

Media Buyer at SB Media Empire (2025-01 – Present)

Media buying and digital campaign optimization for construction and home improvement clients

• Reduced CPC by 25% and CPL by 18% for construction and home improvement clients through optimized targeting and creative testing.
• Provided weekly data-driven insights on CTR, CPM, and budget pacing, resulting in a 20% improvement in campaign efficiency.
• Collaborated with sales and call center teams to align Meta campaigns with closing strategies, generating a 15% boost in qualified leads.
• Created branded media content in partnership with the social media manager, increasing engagement by 40%.

Media Buyer Apprentice at Media Buyer School (2024-05 – 2024-12)

Cross-platform campaign execution and media buying optimization

• Supported execution of cross-platform campaigns that delivered a 12% increase in click-through rates.
• Analysed audience data and trends to support optimization decisions that boosted ROI.
• Collaborated with senior media buyers managing $2M annual ad spend to implement impactful optimizations.
• Ensured 100% on-time campaign launches and adherence to brand guidelines.

Student Teacher at Hoër Tegniese Skool Potchefstroom (2022-04 – 2023-08)

Teaching and classroom management in secondary education

• Designed and delivered engaging lessons, enhancing adaptability and communication skills in diverse settings.
• Managed classrooms effectively, building supportive and inclusive environments.
• Mentored students, fostering resilience and growth; skills transferable to teamwork and client relationships.
• Developed organizational and leadership capabilities through lesson planning and performance assessments.

Bachelor of Education in Senior and FET Phase Teaching – North-West University, Potchefstroom (2020-02 – 2024-04)