Senior Digital Account Director | Product Manager
I am a seasoned Senior Digital Account Director with an accomplished career in leading and optimizing client relationships within a dynamic agency environment. With extensive experience managing a high-performing team and reporting directly to the CEO, I excel in driving strategic digital initiatives that align with clients' business objectives. I thrive in fast-paced environments, where I can leverage my adaptability and problem-solving skills to deliver outstanding results under pressure.
My leadership acumen, coupled with a deep understanding of digital landscapes, empowers me to steer teams toward delivering exceptional results, fostering client growth, and achieving sustained excellence in competitive markets.
Senior Digital Account Director - Conversation LAB - Durban, South Africa
(2016-01 - 2022-12)
Management of key business objectives for clients, overseeing team members to ensure alignment with client expectations. Coordinated and supervised multifaceted campaigns across various channels, while also managing departments responsible for day-to-day retainer requirements, including SEO, PPC, Design, and Development. Conducted thorough reviews of media performance during campaigns, offering valuable insights in post-campaign reporting.
Demonstrated proficiency in Digital Project Management, overseeing projects from inception to completion and prioritizing phases. Maintained regular communication with internal senior management, providing updates on the client portfolio during weekly meetings. Additionally, collaborated in monthly forecasting sessions with the Finance Director.
Senior Digital Account Director - Conversation LAB - Durban, South Africa
(2023-01)
Management of key business objectives for clients, overseeing team members to ensure alignment with client expectations. Coordinated and supervised multifaceted campaigns across various channels, while also managing departments responsible for day-to-day retainer requirements, including SEO, PPC, Design, and Development. Conducted thorough reviews of media performance during campaigns, offering valuable insights in post-campaign reporting.
Demonstrated proficiency in Digital Project Management, overseeing projects from inception to completion and prioritizing phases. Maintained regular communication with internal senior management, providing updates on the client portfolio during weekly meetings. Additionally, collaborated in monthly forecasting sessions with the Finance Director.
Product Manager - Ignition Group - Durban, South Africa
(2022-01 - 2023-12)
Supervising a portfolio of value-added services within the Ignition Group, traditionally marketed in the Call Centre space. Aligning closely with key business objectives to enhance sales, oversee the daily management of products, implementing operational improvements, refining sales scripts, and optimizing customer relationship management. Actively engage in internal collaboration with the development team, providing comprehensive briefs for product enhancements.
Managing relationships with external agencies and service providers. Guide and oversee product improvements, including website updates and service delivery enhancements, to elevate the customer experience. Constantly seeking opportunities for product growth.
Account Executive - The Hardy Boys - Durban, South Africa
(2015-01 - 2016-12)
Overseeing end-to-end project management, ensuring adherence to Service Level Agreements for both Retainer and Project-based work, and leading cross-functional teams for on-time, within-budget project delivery. Manage and oversee digital marketing activities, identify upsell opportunities for account retention and expansion. Efficiently managing creative/studio time and job timings to meet deadlines.
Account Executive - The Niche Guys - Durban, South Africa
(2014-01 - 2015-12)
Effectively briefing the studio with comprehensive job sheets and client brief information. Manage studio time and job timings, ensuring deadlines are met punctually and align with client expectations. Responsible for the day-to-day operations of campaigns, prioritizing client satisfaction in their execution.
Attended events, whether mid-week or on weekends, responding to client requests for social media coverage. This versatility showcased my commitment to meeting client needs and ensuring the successful implementation of projects beyond standard working hours.
Junior Account Executive - Wisdom and Youth - Durban, South Africa
(2013-01 - 2014-12)
Supported the Account Management team in creative projects within the agency. Supported the managed of both client service and creative teams, ensuring alignment with the client's vision and strategy while prioritizing timely delivery. My responsibilities encompassed the day-to-day operations of accounts, including administrative tasks, forecasting, WIP meetings, project management, and weekly status meetings with clients.
Additionally, managing invoices for creative work and project costs within budget constraints. My role included production planning, which involved sourcing products, materials, negotiations with suppliers, locations, and manufacturers. My resourcefulness and creative problem-solving contribute to efficient project execution.
Bachelor of Social Science - Management and Communication Studies - University of Kwazulu - Natal (2008-01 - 2011-12)
