Kim de Beer
SEM and Paid Ads Specialist
Talent
Johannesburg, City of Johannesburg Metropolitan Municipality475 ZAR/hourMember since October 6, 2025
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About
A highly skilled Google Ads PPC Specialist able to drive ROI and manage international paid media strategies. A a results-driven marketer with an analytical and data driven mind.
Key Skills
- Optimize Google Ads campaigns for improved ROI through strategic bidding and keyword research.
- Manage paid media initiatives across global regions, including South Africa and the USA
- Coordinate multi-currency campaigns, including ZAR and USD.
- Utilize Google Analytics and tracking tools to monitor performance and inform optimizations.
- Deliver strong analytical, reporting, and communication to stakeholders, thriving in a fast-paced remote environment.
- Proven experience managing PPC campaigns in Google Ads, Microsoft Ads and Meta
- Strong knowledge of campaign optimization, bidding strategies, and keyword research.
- Proficiency with Google Analytics and tracking tools.
- Ability to work remotely and adapt to a fast-paced environment.
- Strong analytical, reporting, and communication skills.
Experience
Ryan Pryor Consultation 2020 - current
SEM & Paid Ads Specialist - managing multiple client accounts running ads in Google, Microsoft, LinkedIn, Facebook, Youtube
Riley and You - 2024 - current
SEM & Paid Ads Specialist - managing multiple client accounts running ads in Google, and Facebook
Leadhome - 2015 - 2020
Sales Advisor - managing home sellers from inquiry to sale and assisting with marketing team
Education
Google analytics
Google Tag Manager
Google Merchant Center
Google Search Console
Looker Studio
Semrush
Hubspot
Salesforce
Gohighlevel
Slack
Zapier
Multiple custom built CRM's
+ impressive tech stack