Social and Community Specialist at CambriLearn (2025-11 – Present)
- Write brand-aligned copy for articles and social media campaigns through implementation of SEO, social media strategies, and brand messaging, ensuring accurate brand representation
- Manage brand social media accounts by creating and publishing content calendar content through Meta Business Suite and Metricool, ensuring timeous posting of content
- Develop high-performing catch-all and event Meta Ad campaigns in strict alignment with campaign objectives, increasing B2B and B2C engagement and acquisition
- Analyse content performance data through utilisation of Meta Business Suite, ensuring accurate adjustments are implemented
- Cultivate brand awareness across Reddit, Facebook, X, and Medium communities via consistent persona-driven posting and organic storytelling, converting community interest into brand advocacy
- QA and adjust content strategy through analysis of highest time of engagement on Facebook, LinkedIn, and Instagram, increasing post views and likes
- Train AI systems including Claude and Gemini by defining a specific problem, labeling high-quality data, selecting an algorithm, ensuring accurate content creation
- Identify and implement essential keywords by utilising SEMRush and Otterly.AI, increasing community content views & engagement
Seasonal English Alive Editor at South African Council for English Education (2025-01 – Present)
- Analyse and select literary pieces to be published in the anthology through analysis of grammar, subject matter, and individuality, ensuring pieces adhere to publication standards
- Manage partnerships with schools & government officials nationwide by communicating with department heads, maintaining collaborations
- Manage social media accounts including Facebook and Instagram through creation of graphics and copy in alignment with the brand, resulting in increased engagement and submissions
- Oversee submissions process through scheduling of submission deadlines & monitoring pieces, ensuring anthology is sufficiently populated
- Spearhead publication process while communicating with proofreader, typesetter, and printers, guaranteeing adherence to publication timeline
- Streamline literary anthology launch through utilization of industry contacts, resulting in seamless launch at the Open Book festival 2025
Communications Assistant and Disability Researcher at Human Sciences Research Council (2022-01 – 2024-11)
- Managed internal monthly newsletter by scheduling & conducting interviews with researchers and proofreading content, decreasing occurrences of streamlining of incorrect information
- Guided writers on creating pieces aligned with author goals & vision by providing rigorous editing and feedback, enhancing creative piece outcome
- Educated researchers on Arts-Based Research methods through Poetic Inquiry workshops, enhancing researcher skillset
- Implemented disability research projects by identifying areas of improvement & writing project proposals outlining programme necessities, achieving project approval
- Enhanced partnerships through cross-collaborations with organizations, increasing business footprint & growing audience
Seasonal Communications & Partnership Officer at Oppie Bol Disability Awareness (2023-01 – 2025-12)
- Provide assistance with grant accumulation & finance processes by writing financial proposals, obtaining funding for annual Disability Awareness Conference
- Create brand awareness through identification of potential partnerships & liaising with NPOs, expanding current collaborations and obtaining new ones
- Represent NPO while taking part in radio & TV interviews, maintaining & adhering to NPO vision & mission
Resume Reviewer and Communications Assistant at Mango5 (2025-01 – 2025-11)
- Improve Search Engine Optimization of content by conducting research on industry-relevant keywords, increasing job seekers' resume relevance & chances of obtaining vacancies
- Attend and review monthly company events, ensuring accurate articles are written
- Write articles on company policies, enhancing employee knowledge and adherence
- Correct work experience section by researching job tasks & identifying impactful outcomes, ensuring accurate explanation of individual responsibilities and receiving 20+ 5 star ratings per month
Online Communications Writer and Website Manager at Wordworks (2020-01 – 2022-12)
- Managed website by maintaining backend & implementing updates on Wordpress, improving website quality & user experience
- Oversaw website articles through scheduling & writing of weekly content outlining programmes, raising project awareness
- Assisted in annual literary festival by identifying & confirming partnerships, resulting in seamless flow of schedules & presentations
- Created and managed content for LMS course through curriculum writing & uploading, improving user experience
Lifestyle and Literature Writer at HyperCritic (2023-01 – 2024-12)
- Researched current trends within the arts sector by liaising with & interviewing writers, artists, and organisations, ensuring accurate & relevant articles are written
- Wrote SEO articles through researching & implementing relevant keywords, resulting in increased website traffic and readership
- Proofread and edited articles while adhering to brand guidelines & quality assurance standards, decreasing occurrences of article errors
English Literature Tutor at University Of the Western Cape (2022-02 – 2024-11)
- Taught weekly classes of 20-30 students through utilization of semester curriculum, increasing student marks
- Created & streamlined student activities and assignments, growing student engagement
- Marked student assignments by adhering to University rubric, ensuring marks are calculated accurately
