Kopano Lebotse

Digital Marketing graduate and freelance photographer with hands-on experience in content creation, social media strategy, and campaign support through academic projects, practical placements and freelance work. Skilled in developing visual-first content, writing engaging copy, and analysing performance to improve reach and engagement. Passionate about building authentic brand identities through creative and data-driven digital marketing solutions.

Freelance Photographer - Self-employed

(2022-01)

• Captured and edited content for clients
• Applied storytelling and marketing concepts to visual campaigns
• Built a digital portfolio showcasing photography and creative direction
• Created branded photo and visual content for clients across fashion, lifestyle, and creative projects
• Applied digital marketing principles to visual storytelling for social media platforms
• Planned and executed content shoots aligned with brand identity and audience engagement goals
• Done behind the scenes for a UK production

Digital Marketing (Work Integrated Learning) — IIE Practical Placement - IIE

(2024-01 - 2025-12)

• Supported campaign strategy, content planning, and analytics
• Helped improve social engagement and SEO results
• Gained experience with social platforms and copywriting
• Developed a practical understanding of digital marketing workflows and reporting

Diploma in Digital Marketing - Digital Marketing - The Independent Institute of Education (IIE) (2023-01 - 2025-12)