Lee-Ann Devraj
Marketing|Brand development
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About
Year's of experience: 10
Experience
Employment History
Company
Darling Hair (Godrej Consumer Products SAM)
Job Title
Manager
Reporting to CEO – South Africa, Mozambique and Zambia
Duration
2022 to Current
Roles & Responsibility
▪ Developing and implementing marketing strategies in alignment with AOP goals
▪ Managing marketing budgets
▪ Analyzing data and metrics
▪ Building relationships with stakeholders
▪ Managing branding and messaging in alignment with brand CI
▪ Supervising marketing staff
▪ Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
▪ Innovation in alignment with consumer needs
▪ Responsible for the entire innovation process from feasibility, execution and launch execution.
▪ Responsible for ensuring COGS kept low with a higher GC contribution.
▪ Managing Budgets & ROI whilst taking responsibility for the brand P&L and monthly reporting on sales data.
▪ Input into MFR (monthly forecast report) MAR (monthly availability report) and MSR (Monthly sales report)
▪ Manage and train salon & stylist team.
▪ Manage and execute OOH, Digital, Demand generation activities.
Achievements
Best brand award in GCPL
Grew core range (one million braid) to 120 IYA
Exceeded FY AOP for Moz and SA by 118 IYA
Moved innovation launches to 50-60% GC
