Creative digital designer
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I am a creative, a leader, a South African, and a boxer.
I believe that creativity is a way of being in the world. I practice creativity from the moment I wake up every day, from my style to how I approach challenges and make decisions. I strive to help other people see it, feel it, and connect with it in a way that’s authentic to them.
What sets me apart is my confidence in my taste and my ability to express how I feel. I see connections others might miss and, with a bit of wit and a lot of hard work, turn them into experiences that aim to make people think.
As a leader, I’ve built and led teams, pitched crazy ideas, and pushed the limits of what a solution can look like. I approach each project as an opportunity to grow, explore culture, and understand people—to express and amplify what makes us unique and connected.
As a South African I’ve stayed true to my roots and to my family, who taught me the value of imagination and humility.
As a boxer, I have learnt incredible discipline and drive. I’ve learned that consistency and resilience can take you further than talent alone, and that growth lies in embracing the unknown. Walk into that ring like you own it, trust your team and your preparation. You'll never know unless you try.
Art Department | Graphics and Props
Worked as part of the art department on a Maybelline commercial, I was responsible for the graphic design elements featured on set. Additionally, I assisted in sourcing, preparing, and maintaining props, designing custom props and working under tight deadlines to support the fast-paced demands of the shoot. My role required a keen eye for detail, problem-solving, and strong collaboration with the production designer to bring the set design to life.
Art Department | Graphics and Props
Worked as part of the art department on a high-profile commercial for an international client, managing both graphic design and prop-related responsibilities. Designed and created on-set graphics, including artworks, custom fabric pattern design, signage, and custom prop designs, ensuring they aligned with the production’s visual direction. Assisted in sourcing, preparing, and maintaining props, working under tight deadlines to support the fast-paced demands of the shoot.
Collaborated closely with the production designer, contributing to a major commercial campaign seen by a global audience
Bachelor of Arts Visual Communication, majoring in Art Direction at the Stellenbosch Academy of Design and Photography
