Lerato Hlapolosa

Communication Specialist

Midrand, City of Johannesburg Metropolitan MunicipalityMember since July 13, 2023

Media Monitoring and AnalysisContent DevelopmentCopywritingResearchDigital CommunicationStrategic StorytellingStakeholder EngagementEvent CoordinationMedia RelationsBrand PositioningData SynthesisFact-checkingMedia AnalysisCrisis Response

About

I am a Communications Specialist with a BA (Honours) in Journalism. I have experience in corporate communications, public relations, and media relations, and have supported organisations by developing communication strategies, building strong stakeholder relationships, and improving media visibility.

Experience

Communications Coordinator - United Nations Information Centre (UNIC)

(2023-10)

Conduct comprehensive media monitoring and analysis on the portrayal of the United Nations in South African media, assessing tone, reach, and alignment with the 17 Sustainable Development Goals (SDGs). Produce daily news summaries and weekly media reports to evaluate the UN's visibility and public perception. Manage thematic categorisation and data synthesis across print, radio, television, and digital platforms, and monitor editorial coverage of key UN initiatives, including national campaigns and election-related content.

Support communication initiatives that enhance awareness of the UN's work in humanitarian aid, peacekeeping, sustainable development, and international cooperation.

Brand Journalist - Business Engage

(2023-02 - 2023-04)

Researched, wrote, and developed editorial content to strengthen the organisation's brand positioning and credibility. Identified and recommended subject-matter experts for features and interviews while exploring multimedia opportunities to enhance brand impact and audience engagement.

Marketing and Communications Specialist - Building Bridge Opex

(2022-09 - 2023-01)

Developed and implemented strategic communication initiatives to increase brand awareness and market visibility. Crafted external communications and media content to position the organisation as a credible player in a multinational environment. Strengthened stakeholder engagement and maintained consistent brand messaging across digital and traditional platforms.

Strong competencies in copywriting, research, content development, digital communication, and strategic storytelling, enabling the delivery of clear, targeted, and impactful communication outputs.