Lesego Mpofu

Senior B2B Marketing Manager with 17+ years of proven experience driving strategic growth, brand positioning, and partner engagement across financial services and insurance. Skilled in aligning B2B marketing strategies with organisational objectives to deliver measurable business impact. Proficient at leading cross-functional teams, managing complex stakeholder relationships, and executing high-impact initiatives and strategies that influence revenue, market share, and customer experience.

Channel Marketing Manager at Momentum (2025-09 – Present)

Develop and implement B2B integrated marketing and communication strategies to drive profitable growth across multiple diverse business units and distribution channels.

•Senior Marketing Manager at Hollard (2018-10 – 2021-10)

Responsible for supporting Hollard Insure's Head of Marketing (Exco) in delivering integrated B2B marketing Strategies aligned with the business strategy and goals. Managed multi-channel campaigns, team management, agency partnerships, and operational execution.

•Marketing Manager at Discovery (2012-08 – 2018-09)

Managed Discovery Insure Vitality Drive Programme: managing partners, marketing, communication, and all brand activity. Managed the Partner Relations & Vitality Drive Programme, delivering innovative strategic B2B campaigns and managing strategic partnerships to drive engagement and revenue growth.

Marketing Consultant at Mutual & Federal (2007-06 – 2012-07)

Provided strategic marketing support across multiple insurance portfolios, focusing on partner engagement, campaign planning, and brand development.

B2B Marketing – Red & Yellow (2026)

Momentum Leadership Programme – Duke University (2024)

Managing for Results course – GIBS Business School (2020)

BPhil Hons in Marketing Management – IMM graduate school of marketing (2013)

Advanced diploma in Business Management – Milpark Business School (2010)

BBA in Communication Science & Business Management – UNISA (2007)