Lesego Ralefala

Call on Off consumption customers as per agreed calling schedule VMAPP KPI management and execution Sell company brands in line with Company Policy and brand requirements with the primary aim of achieving sales volume and profit margin targets

Sales Representative - Edward Snell & CO. - Port Elizabeth

(2025-09)

• Call on Off consumption customers as per agreed calling schedule
• VMAPP KPI management and execution
• Sell company brands in line with Company Policy and brand requirements with the primary aim of achieving sales volume and profit margin targets
• Promotions/tasting in Off consumption outlets
• General merchandising and building of displays
• Manage in-store support as set out in Brand Sales Charter
• A commitment to customer service and seeking opportunities
• General Sales Administration

Sales Consultant - Distell Ltd - Heineken Beverages - Kimberley

(2016-12 - 2024-12)

• Achieving sale targets
• Achieving set value targets per brand
• Executing the sales process completing the 4A's: Accessibility, Availability, Affordability and Activation
• Developing and maintaining relationship with key customers
• Always displaying company value and lead self effectively
• Continuously improving and changing in the area of work

Brand Sales Specialist - Sebenzela Market Solutions

(2016-01 - 2016-03)

• Make an allocated number of visits/calls to township outlets as per the daily and weekly call cycle completing the unique 11 step call process
• Complete performance reports for each outlet per visit/call
• Ensure that products are correctly priced in outlets according to recommended selling price
• Place and track point-of-sale equipment in the outlets
• Manage the relationship with township business owners
• Educate outlet owners and consumers on the brand portfolio and brand trends to influence and increase sales
• Manage the availability of products in outlets to guarantee that brands are always available to consumers
• Make sure that products always meet the highest quality standards
• Maintain the brand visibility plan in outlets by implementing merchandising and product display solutions
• Influence consumers to try, taste and interact with brands through brand activations and promotions
• Control stock levels in outlets to guarantee that brands are always available for consumers
• Monitor competitors to learn what they are doing in the township market
• Identify new outlets where we can place brands for more visibility

Trainee Manager - Shoprite Group - Checkers - Kimberley

(2015-07 - 2015-12)

• Receiving stock
• Stock count procedure using invoice
• Verify documentation and spot check stock
• Warehouse stock controller
• Promotions & Merchandising
• Store floor work procedure in all department
• Perform tills procedures
• Provide exceptional customers service to customers
• Maintain hygiene, shop always keeping disciplines
• Conduct stock taking
• Workforce Management
• Financial and Loss Control functions
• Administration

Intern - Economic Development & Tourism

(2014-07 - 2015-06)

Field Worker Supervisor (Post Enumeration Survey) - Statistics South Africa - Butterworth, Eastern Cape

(2011-03 - 2011-12)

Information Marketing (Experiential Training) - Statistics South Africa - East London

(2009-09 - 2010-02)

Assistant (Trainee) - The Crazy Store - East London

(2010-03 - 2010-06)

B-Tech - Marketing - Walter Sisulu University (2013)

National Diploma - Small Business Management - Walter Sisulu University (2010)