Lead: Revenue Marketing at Altron Group (2024-01 – Present)
KEY MILESTONE: Built the Revenue Marketing function and team from the ground up; supported delivery of a 1:1 ABM strategy that generated R40m+ in net-new pipeline with a major South African bank.
- Lead demand generation strategy and integrated marketing programmes across Altron Group's business units, driving pipeline growth, customer engagement, and revenue impact.
- Design and execute digital marketing and ABM campaigns aligned to acquisition and retention goals, partnering closely with sales to maximise reach and conversion.
- Build and maintain strong relationships with key stakeholders across the business, including sales leadership, to ensure alignment on digital revenue targets.
- Oversee the development of compelling digital content that supports demand generation objectives across campaigns and channels.
- Manage MarTech, automation, and analytics capability to continuously optimise campaign performance and reporting.
- Lead and mentor a team of digital marketing specialists, embedding governance frameworks and best-practice standards across all marketing activity.
- Own budget allocation, vendor performance, and risk management, ensuring accountable, ROI-driven spend across the marketing function.
- Drive leaner marketing operations through a data-first approach to planning, execution, and reporting.
Manager, Digital Marketing at Mimecast (2021-01 – 2024-12)
KEY MILESTONE: Digital marketing generated $11m in enterprise new-business influenced pipeline and closed-won deals.
- Strategically planned and executed multitouch, multi-channel digital demand generation programmes for the Enterprise segment, building brand awareness and driving qualified pipeline and revenue contribution.
- Designed and implemented integrated campaigns across SEM/SEO, display, paid social, content syndication, email, and direct mail, tailoring channel mix to audience and objective.
- Developed and executed account-based marketing strategies across the USA, UK, and South African markets, aligned to company goals and acquisition and retention objectives.
- Managed and allocated programme budget across the right mix of channels and tactics, optimising spend for data-driven results.
- Led and mentored a team of digital marketing professionals, collaborating cross-functionally to align demand generation initiatives with overall business goals.
- Measured and reported on the performance of all campaigns and channels, assessing against goals to optimise spend and maximise ROI, while actively monitoring marketing's contribution to pipeline, conversion, and customer acquisition.
Field Marketing Manager at Mimecast (2018-01 – 2021-12)
KEY MILESTONE: Contributed to R15m+ in marketing-generated pipeline and R10m+ in closed-won revenue across enterprise and public sector segments.
- Developed and executed regional marketing plans aligned with global and business objectives, adapting international priorities into locally relevant campaigns to build brand awareness and generate leads.
- Partnered closely with sales teams to identify target accounts and understand market dynamics, shaping demand generation and ABM plans that accelerated pipeline.
- Collaborated cross-functionally with local and global teams to build, execute, and localise marketing programmes and campaigns for the regional market.
- Delivered a diverse mix of field marketing tactics — on-site and virtual events, webinars, email, and direct mail — alongside joint partner demand generation and communication plans for the enterprise and public sector segments.
- Leveraged digital channels, including email, social media, and online advertising, to amplify field marketing events and drive attendance and engagement.
- Managed budgets, vendors, and logistics, and tracked programme performance using analytics tools — measuring lead generation, pipeline contribution, and ROI — to inform strategy and report to stakeholders.
Brand Manager at SITA (State Information Technology Agency) (2009-01 – 2018-12)
KEY MILESTONE: Led advertising and branding for SITA's flagship GovTech ICT conference (1,500+ delegates), significantly increasing delegate registrations through targeted campaign execution.
- Managed the corporate brand across all touchpoints, ensuring consistency and alignment with strategic brand objectives across ATL and BTL platforms.
- Developed and delivered integrated marketing communications across advertising, sponsorship, events, and digital channels, translating brand strategy into commercial outcomes.
- Directed creative development and agency performance, driving accountability through rigorous output standards and post-campaign evaluation.
- Developed annual brand and sponsorship plans with strong budget governance, enhancing brand equity and stakeholder engagement.
- Produced multimedia content across digital and traditional platforms, tailored to diverse audience segments.
Account Manager at Chimo Brand Design & Advertising (2006-01 – 2007-12)
- Delivered retail channel marketing activities for Intel, including point-of-sale promotions and visual merchandising.
- Briefed and managed client creative work through to production.
- Managed client relationships and budget spend within the retail sector.
Marketing Coordinator at Outrageous Records (2004-01 – 2005-12)
- Delivered promotional plans and media liaison for artists signed to the label.
- Coordinated PR activity, including press releases, electronic press kits, and media interviews.
- Managed artist promotional events and retail merchandising activations to maximise visibility.
