Liiv Speelman
Digital Designer
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About
Social Media Manager and Content Creator with a proven track record of building and engaging large online audiences. Experienced in creating high-performing, trend-driven content with a strong understanding of platform algorithms, audience behaviour, and content strategy. Focused on driving reach, engagement, and consistent growth through creative execution.
Experience
Content Creator (TikTok and Instagram)
2021 – Present
Built and managed personal social media platforms
Grew audience to 123,000 followers on TikTok and 29,000 on Instagram
Achieve an average of 300,000+ weekly views across content
Produced viral content with top-performing videos reaching 2 million+ views
Created trend-driven short-form videos aligned with audience behaviour
Analysed performance metrics to refine content strategy and improve reach
Tested different content formats to improve engagement and performance
Social Media Team – Graphic Designer and Videographer
2023 – 2025
Created video and graphic content for official school social media platforms
Produced content that achieved 10,000+ views, improving engagement
Collaborated with team members to maintain consistent brand identity
- Identified opportunities to improve content quality and audience interaction
Education
Bachelor of Communication Design
University of Johannesburg
2026 – Present
National Senior Certificate (Matric)
DF Malharbe High School
2021 – 2025
