Lindie Bekker

I am a Digital Content Designer and Video Editor with over 5 years of experience creating compelling visual content for social media and digital platforms. With a BA in Digital Media Design, Multimedia and a Certificate in Digital Media Marketing, I specialize in transforming complex ideas into engaging short-form video content, motion graphics, and comprehensive visual assets that drive audience engagement. My multimedia background enables me to design across the full spectrum of digital and print media, from video and animation to branding, web graphics, and marketing collateral.

I combine video editing expertise with UX design principles, ensuring every piece of content is not only visually striking but also strategically crafted for user behavior and platform optimization. I leverage design thinking methodologies to create user-centered digital experiences that align with business objectives and deliver measurable results.

Digital Designer at The Advantage Global Group (2025-03 – Present) The Advantage Global Group is a global leader in contract management services, specializing in international payroll, HR, immigration, and contractor management solutions. They support recruitment companies and contractors across various industries, like energy, IT, healthcare, and finance, by delivering tailored, tech-driven services that ensure compliance, efficiency, and smooth cross-border operations.

• Coordinated and executed multi-channel marketing campaigns.
• Designed and developed weekly static and video content for social media and digital platforms.
• Edited and produced videos using stock footage, incorporating motion graphics and 2D animation for short-form content.
• Created and maintained internal documents, templates, and brand assets.
• Designed visual elements and assets for website use, ensuring consistency with brand guidelines.
• Provided graphic design support and troubleshooting assistance to internal staff.
• Designed branded stationery, including letterheads and document templates.

Digital

Designer at MatterCues Pty Ltd (2023-06 – 2025-02) MatterCues help organisations to be Inspired to get Empowered to Work Smarter and to be ISO Certified. It is all about optimising and automating processes, creating training material, increasing user adoption of new solutions.

• Design Thinking: Develop innovative solutions through a user-centered approach that involves empathy, ideation, prototyping, and testing.
• Social Media Strategy: Create visually engaging posts tailored for multiple platforms to ensure consistent messaging and audience engagement.
• Market Research: Gather insights into user behaviors and challenges through comprehensive research and analysis to identify opportunities for improvement.
• Creative Collaboration: Work closely with the business owner to develop innovative digital marketing strategies that enhance brand awareness and consistency.
• Animation: Produce engaging 2-D animated videos that effectively convey key messages for marketing and internal communications.
• Brand Guidelines: Develop visual design elements that adhere to established brand standards to ensure a cohesive visual identity.
• Layout Design: Design and layout content in an aesthetically pleasing manner while ensuring clarity and alignment with brand standards. Owner at The Oddity (2020-01 – 2021-07) PA/Accounts/Administrator/Designer at BCC Designs (2018-08 – 2020-01) Executive Administrator/VAT Compliance Administrator at VAT IT SA (2017-09 – 2018-08) Receptionist and Recruitment Practitioner at Real Promotions (2017-01 – 2017-06) IT Support at Webber Wentzel (2015-11 – 2016-01)

Certificate in Digital Media Marketing – University of Cape Town (2024-01 – 2024-12)

BA in Digital Media Design – Multimedia – University of Johannesburg (2023-01 – 2023-12)

Certificate in Teaching English as a Foreign Language (TEFL) Certificate 168 – The TEFL Academy (2020-01 – 2020-12)

Matric – Linden High School (2013-01 – 2013-12)