Louise Wessels

Versatile media professional and former TV Producer/ Journalist with a career spanning production management, scriptwriting, and digital marketing. Expert in format development with a portfolio of 40 scripted and non-scripted bibles. Currently driving the branding and marketing strategy for a property development franchise, including YouTube channel establishment and digital content creation.

Recognized with a SAFTA Award and international accolades for excellence in youth and children's programming. I have also published Afrikaans short stories and educational content for grade 10 – 12 students. I started my career as a news bulletin writer at the SABC in 1989 and went on to work across all genres of TV production.

Marketing Manager at Affordable Living Solutions Africa (ALSA), Carocell Africa, Tombolo Energy, PSI Systems, creative personal projects (2024-01 – Present)

• Leading branding and marketing efforts for a property development startup.
• Established and managed the brand's official YouTube presence.
• Oversee digital content creation and franchise branding.
• Drive leads and sales

Corporate Producer & Media Consultant at Various Clients (2020-01 – 2023-12)

Freelance

• Produced corporate content for local and international clients, including Southern Sky Tourism and Mana Holdings.
• Authored two educational E-books for youth comprehension: Grasp it! / Begryp dit Gou!.
• Provided subtitle editing, translation, and dubbing services for Benchmark and Billionaire Tomorrow.
• Development of scripted and non-scripted format bibles.

Sponsorship Implementation Manager at kykNET / DSTV Media Sales (2014-01 – 2019-12)

• Managed sponsorship integration and broadcast scheduling using specialized software (Volecon, Nielsen).
• Ratecard content creation for various channels

TV Producer, Director & Scriptwriter at Urban Brew Studios, Endemol, Kagiso Media (1997-01 – 2013-12)

Multiple Studios

• Roles: Producer, Director, and PM for Urban Brew Studios, Endemol, and Kagiso Media.
• Highlights: Developed youth programming for SABC in collaboration with Disney; served as a guest lecturer at AFDA Film School.
• Genres: Wildlife, Education, Youth, Game Shows, and Gospel (Channel creation).

Journalist / Junior Producer at SABC Safritel & Radio News (1990-01 – 1996-12)

• Started career as a desk journalist before transitioning into television production.

BA Degree in Legal & Languages – RAU (1987-01 – 1990-12)

Diplomas in TV Production & Marketing – SABC Training Department (1992-01 – 1995-12)