Lwando Mfundisi
Copywriter | Creative Strategist
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About
Performance-driven and results-oriented copywriter and creative strategist.
Merging creativity and innovation, I create engaging stories that speak directly to the heart of the ordinary consumer.
Beyond the rather obvious novelty of the product/service, a consumer needs an immersive experience and a compelling story. An impeccable wordsmith with an eye for authenticity, I strive to create high-quality convertible copy and effective content strategies resulting in lead generation, healthy consumer-brand relationships and strong brand management.
Experience
Copywriter | OM & Barker
March 2023 - Present•Creating copy for social media (Facebook, Instagram, Twitter, Tik Tok, and LinkedIn)
- Collaborating with different creative departments to successfully execute marketing deliverables
- Generating and pitching content strategies and conceptual ideas for clients
Clients include: NSFAS, Mazda Southern Africa, and Chery South Africa
Copywriter Intern - Career Services Office | University of Pretoria
October 2022 - February 2023- Creative conceptualisation
- Article writing and sourcing images
- B2B copywriting and corporate comms (emails, brochures, and posters)
- Basic design and multimedia
In this role, I was responsible for creating clear, concise, and well-researched copy for the Graduate Handbook which foregrounds my meticulous attention to detail and excellent writing skills. Moreover, I played a creative hand in the Graduate Career Guide by designing posters and banners, brainstorming creative concepts, as well as other responsibilities such as meeting with publishers, liaising with advertisers, and maintaining relationships with clients.
SEO Intern - Travel Tractions Marketing
October 2022 - December 2022- Search engine optimisation
- Keyword research (Ahrefs)
- Google analytics
- Digital copywriting (Wordpress blogs and websites)
Merging creativity and innovation, I used this role to speak directly to consumers using powerful and convertible copy. In this role, I also used SEO techniques to optimise content for search engines.
Education
University of Pretoria
February - December 2022Bachelor of Arts (Honours) in English
Emory University
May 2021 - July 2021Graduate research training certificate: Mellon Mays Undergraduate Fellowship (MMUF)
University of the Western Cape
February 2019 - December 2021Bachelor of Arts majoring in English, Linguistics and Sociology
