Maceena Berluti

I am a dedicated individual with an immense sense of drive and pride to do the best I can in all things I could influence. I enjoy a challenge and embrace every opportunity to prove myself.

I love to inspire others through my creativeness and willingness to step out of the box and try something different. My "can do" work attitude is honest, positive, committed and dedicated, giving 110% at all times.

Experience in

• Innovative content design (eg: marketing collateral, product proposal design, labelling, posters, banners and presentations)
• Assistance of category management in the flavours portfolio
• Market Research in the Food and Beverages Industry (through the use of eg: Mintel and Euromonitor)
• Insights and Creativity for Product Concept Development
• Assistance across cross-functional teams
• Opportunity Analysis
• Market reports
• Brand mapping
• Concept design for B2B Growth Initiatives
• Analyzing trends and market Insight research
• Offering internal project support
• Created unique customer engagement experiences through presentation and hosting events and catering.

I have a Bachelors degree in Business Management and Marketing through Monash University. Please see the below units I studied:

• Introductory Macro-Economics
• Principles of Accounting and Finance
• Business Statistics
• Introduction to Management
• Marketing Theory and Practice
• South African Business law
• Marketing Communication
• Public Relations
• Consumer Behavior
• Marketing Research Methods
• International Business
• Entrepreneurship
• Managerial Communication
• Strategic Management
• Marketing Strategy
• Business Marketing (B2B)
• Perspectives on Global Issues
• Organizational Wellness
• Organizational Behavior
• Integrated Marketing Communications
• Human Resource Management
• International Marketing
• Marketing Planning and Implementation
• Leaders Principles and Practices
• Organizational Change and Development