Malwande Dinwayo

Results-driven Sales, Marketing and Business Development professional with more than five years of experience across the fitness, retail, FMCG and logistics industries. Experienced in leading sales growth, developing marketing strategies, building community partnerships, organising events, managing teams and driving customer retention. Served as the sole Sales Consultant at SAMA Fitness for more than three years while also fulfilling the responsibilities of Acting Manager on Duty, Marketing Lead and Business Development Representative.

Consistently exceeded performance expectations by driving membership growth, building strategic partnerships, increasing digital engagement and contributing to the club's financial sustainability despite operating in a challenging environment. Recognised for combining commercial awareness with strong leadership, relationship-building and operational management skills. Passionate about developing high-performing teams and creating sustainable sales growth.

Sales Consultant | Receptionist | Marketing & Business Development Lead at SAMA FITNESS (2023-07 – 2026-06)

Served as the sole Sales Consultant responsible for all membership sales, marketing initiatives and business development activities while supporting the day-to-day management of the club.

• Sole Sales Consultant responsible for driving membership growth throughout employment.
• Consistently achieved 80–90% of monthly sales targets despite ageing equipment and challenging member retention conditions.
• Frequently exceeded 100% of monthly sales targets during promotional campaigns.
• Achieved a personal best of 100%+ memberships during promotional campaigns, working collaboratively with the reception team.
• Averaged 100+ membership sales per month through proactive lead generation and relationship management.
• Played a significant role in maintaining membership levels that enabled the club to operate at its financial break-even point.
• Business Development & Community Partnerships
• Events & Community Engagement

Supervisor – Diageo Promotions at PROMOTIONS 4 U (2021-03 – 2023-05)

• Supervised a team of more than 10 employees.
• Led promotional campaigns for premium FMCG brands.
• Coached staff to achieve sales KPIs.
• Built strong client relationships.
• Managed daily reporting and campaign performance.

Logistics Administrator at AMKELWE TRADING ENTERPRISE (2018-06 – 2020-08)

• Coordinated logistics and supplier communication.
• Managed delivery documentation and invoicing.
• Maintained inventory and operational records.
• Supported efficient supply chain operations.

Diploma in Marketing Management – Boston City Campus

National Senior Certificate – Khanyisa High School