Digital & Brand Strategist
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My passion for digital soared in 2012 when I took the first step in my career as an eCommerce marketer for a Fashion & lifestyle Retailer. It was during this time that I realised the true power of digital communication and its impact on influencing consumer behavior.
Since then, my passion for all things creative and digital has grown and I have found my career molding itself into an exciting path focused on developing and executing integrated digital marketing and communications plans; the stimulating space that I now specialize in. The incredible power of technology has meant that people want to know and share everything instantly. This means that as a digital marketer, I have the beautiful opportunity to connect and engage with people at my ‘digital’ fingertips. 24/7.
During my time at RCL FOODS, I have enjoyed consulting to internal teams on digital transformation in the FMCG space. I love how digital communication transcends industries and is at the core of all effective work environments.
Mission-oriented and collaborative at heart, I love that I am able to blend a diverse set of skills across a variety of communication platforms to create engaging stories that spark conversation. I believe that every person has a voice and an important story to tell and it is through digital communication that these stories can be shared and brought to life.
My passion for digital soared in 2012 when I took the first step in my career as an eCommerce marketer for a Fashion & lifestyle Retailer. It was during this time that I realised the true power of digital communication and its impact on influencing consumer behavior.
Since then, my passion for all things creative and digital has grown and I have found my career molding itself into an exciting path focused on developing and executing integrated digital marketing and communications plans; the stimulating space that I now specialize in. The incredible power of technology has meant that people want to know and share everything instantly.
This means that as a digital marketer, I have the beautiful opportunity to connect and engage with people at my ‘ digital’ fingertips. 24/7.
During my time at RCL FOODS, I have enjoyed consulting to internal teams on digital transformation in the FMCG space. I love how digital communication transcends industries and is at the core of all effective work environments. Mission-oriented and collaborative at heart, I love that I am able to blend a diverse set of skills across a variety of communication platforms to create engaging stories that spark conversation.
I believe that every person has a voice and an important story to tell and it is through digital communication that these stories can be shared and brought to life.
VEGA THE SCHOOL FOR BRAND LEADERSHIP
Bachelor of Arts Degree in Brand Communication
Honours, Bachelor of Arts in Brand Leadership
2009 - 2011Digital Media
Mnet Vuka Award 2010: best 30’ advert, peoples’ choice award for most viewed advertMissing
Children South Africa. Mnet Vuka Award for best Tv advert concept.
*Alchemy *Brand and Brand Building *Brand Communications Planning
