Mark Woolfrey

A seasoned senior account and social media manager with extensive experience in managing projects from ideation through to implementation. Competent manager of people and teams. Capable client facing communicator. Comfortable with learning new skills and adapting to fit the objective. Natural problem solving troubleshooter and flexible thinker. Happy putting in the ground work or defining the strategy. Dual nationality, British / South African.

Senior Account and Social Media Manager | Pulling Power Media 

2018 – Present

Business shareholder and ExCo member. Top-level strategy and day-to-day plan execution for a range of clients in unique verticals. Campaign ideation and implementation. Client communications, presenting strategy, reporting or helping define client's needs and converting to actionable plans. Coordinating with and briefing the internal or external creative team, copywriter and web developer. Produce and provide detailed reports, plans, social audits and proposals.

Freelance Social Media Manager

2018

Management of social media channels for multiple clients. Creation and management of social calendars. Community management. Creating and maintaining WordPress template websites. Copywriting. Content curation and creative briefing. Client management. Creation of invoice and management of ad spend. 

Social Media Manager | The Kartal Distribution 

2017 – 2018

Management of social media channels for multiple premium fashion brands. The creation & implementation of social calendars for both brands and retail stores, each aligned with their own key objectives. Content curation and creation. Community management, paid media, management of paid spend budget and influencer management.

Marketing & Online Content Coordinator | Paul Bothner Music 

2016– 2017

Management of social media channels for premium music and audio equipment brands. Creating & implementing social calendars, community management and paid media. Further endorsed artist relations and sponsorship management. Event promotion and organisation. Email marketing, blog writing and website maintenance.

Internal Marketplace Analyst | Impact (Formally Impact Radius)

2014– 2016

Media Partner recruitment, onboarding and account management. Media partner and marketplace analysis. Blogger & agency relationship management. Social selling, email and call outreaches. Customer training, lead generation and media partner review. Development of process automation.

BCom, Communication Management and Business Management

University of Pretoria

2009 – 2011

Social media Marketing Diploma (distinction) 

Shaw Academy

2016