
Mayoor Vaidya
Chartered Accountant CA(SA) | Chief Financial Officer
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About
Chartered Accountant CA(SA) and Chief Financial Officer with over 20 years of progressive experience in senior finance and executive leadership across complex, multi-entity organisations. Proven track record of leading business consolidations, driving double-digit profitability improvement, and building high-performing finance functions. Deep hands-on expertise across ERP and consolidation systems (SAP, Hyperion HFM/Essbase), combined with strong governance, risk, and board-level stakeholder experience.
Experience
Chief Financial Officer – Books Division - Media24 - Johannesburg, South Africa
(2025-04)
- Led the consolidation of four separate business units into a single unified operating entity, eliminating redundancies and creating operational synergies.
- Operational performance: Taken on businesses delivered a >100% improvement in the first year
- Net profit margin: improved by 10 percentage points
- Free cash flow: improved by more than 40%
- Directed the consolidated ERP implementation across the merged entity, achieving full auditor sign-off and regulatory compliance.
- Restructured the finance function into a single unified team, replacing three fragmented operating models.
- Designed and implemented an enterprise-wide risk and control framework to ensure governance consistency across the integrated business.
- Provided strategic financial insight and integration reporting to the executive committee and board of directors throughout the transformation.
Head of Finance and Operations - Media24 - Johannesburg, South Africa
(2017-10 - 2025-03)
- Net profit margin: improved by 55%
- Working capital: reduced by 50%
- Operational costs: achieved significant reductions through restructuring and process reengineering
- Led development of 5-year strategic financial plans aligned to corporate objectives.
- Built and mentored high-performing finance teams across multiple locations.
- Established performance management systems and KPI frameworks that underpinned the division's later consolidation success.
Finance Manager – Divisional - Media24 - Johannesburg, South Africa
(2016-04 - 2017-09)
- Provided strategic financial guidance and business partnering to divisional leadership.
- Managed financial policies, regulatory compliance, and audit processes.
- Led budget preparation, forecasting, and variance analysis to support optimal resource allocation.
Financial Manager – Finance Shared Services - AVI Limited (JSE-listed) - Johannesburg, South Africa
(2010-01 - 2016-03)
- Led the implementation of Hyperion Essbase and Hyperion Financial Management (HFM) across the group, materially improving reporting accuracy and cycle times.
- Established robust financial reporting frameworks ensuring accuracy and compliance.
- Streamlined financial processes, reducing reporting cycles and improving data integrity.
- Provided strategic financial analysis supporting executive decision-making.
Financial Reporting Consultant - AVI Limited (JSE-listed) - Johannesburg, South Africa
(2009-01 - 2009-12)
- Implemented financial system improvements that enhanced reporting accuracy.
- Prepared annual integrated financial statements ensuring IFRS compliance.
- Developed financial controls and procedures that strengthened governance frameworks.
Audit Manager / Trainee Accountant - Watermans Registered Auditors - Johannesburg, South Africa
(2005-07 - 2009-01)
- Planned and executed audits across a diverse client portfolio spanning manufacturing, retail, financial services, labour brokers, security services, medical supplies, and legal practices.
- Managed senior client relationships and provided strategic advisory services.
- Trained and mentored junior staff in professional and audit standards.
Education
Chartered Accountant - Chartered Accountancy - South African Institute of Chartered Accountants (SAICA) (2015)
Management Advancement Programme - Advanced Leadership and Strategic Management - Wits Business School (2017)
BCompt Honours - Accounting - University of South Africa (UNISA) (2013)
BCom - Accounting - University of Johannesburg (2004)

