Mdu Madlala

Accomplished, experienced and results-driven Pricing & Commercial Executive with nearly two decades of experience architecting, advising and executing strategies that accelerate business growth and drive organizational transformation. Proven track record of scaling commercial operations, demonstrated by managing P&L and shaping strategy for a R14bn revenue portfolio recently at BCX (Telkom Group). Expertise is rooted in integrating sales, pricing, and go-to-market functions to expand market share and maximize profitability.

A unique background in actuarial science coupled with global executive training provides exceptional financial acumen, enabling the translation of complex data into actionable revenue-generating insights. Poised to leverage deep cross-industry experience in Insurance, Automotive, Banking, Telecommunications (Including MVNO), ICT and municipal governance to build high-performing commercial teams and deliver sustainable & measurable revenue impact as a Pricing/Commercial/Revenue Officer.

Pricing and Commercial Consultant at Onpointman Actuaries & Consultants (2025-10 – Present)

• Actuarial services consulting across different sectors (banking, insurance, legal, health and public sector).
• Adoption, performance and commercialization strategy Lead across South Africa and selected Sub-Saharan African markets.
• Assisted C-suite with a paradox of priorities. Mainly costs, growth and transformation.
• Research proposals on 1). Assessing the feasibility of commercializing the Gauteng Provincial Network (GPN) 2). e-Waste management and its impact on Green Economy Development. 3). Assessing Project Management Systems Maturity for Agile Transformation in Public Sector ICT.

Managing Executive: Pricing & Profitability at BCX (Telkom Group) (2024-02 – 2025-09)

• Adoption, performance and commercialization strategy lead of BCX proposals across South Africa and selected Sub-Saharan African markets.
• Architected integrated commercial strategies for a R14bn portfolio to accelerate revenue growth, increase market share, and enhance ARPU & LTV for Telecoms (Connectivity) and IT Services (PaaS, SaaS, Infrastructure, Cloud & Hosting) products & services.
• Led costs transformation and optimization initiatives and achieved a marketable value to cost ratio for the organization.
• Led the CFO's value office by providing dedicated execution capacity for high impact, crossfunctional finance initiatives that are critical to financial stability and target operating model change.
• Directed the development of commercial roadmaps and sales plans, aligning product positioning with market trends and consumer insights.
• Increased overall company revenue by identifying growth opportunities and executing strategic initiatives.
• Drove digital transformation initiatives within the commercial function to enhance customer experience and operational efficiency.
• Led cross-functional teams to deliver high-quality bids (RFP's and RFI's) on time and within budget constraints, ensuring customer satisfaction.
• Led contract negotiation and commercial risk management.

Executive Head: Pricing, Analytics & Commercial Finance at BCX (Telkom Group) (2019-10 – 2024-01)

• Built and led high-impact pricing, analytics, and commercial teams, fostering a data-driven culture to drive profitable growth.
• Championed and implemented a bold, enterprise-wide data analytics and monetization strategy aligned to business priorities.
• Led the implementation of advanced customer value analytics (profitability, CLV and behavioral economics).
• Engineered compelling customer value propositions and innovative pricing models that enabled sustained competitive advantage (Telecoms, IT Services and MVNO).
• Implemented advanced analytics and reporting frameworks to monitor key business trends and inform strategic executive decisions.
• Led the migration of legacy excel models to scalable, enterprise-grade platforms.
• Championed the adoption of industry best practices in pricing and product development across Telecoms, IT Services and MVNO portfolios.
• Commercial Lead on the development of a data warehouse to ensure a single view of a customer.

Senior Specialist: Commercial & Pricing (Consumer) at Vodacom (2017-10 – 2019-09)

Owning models, processes and governance frameworks that drives growth (revenue, clients, markets) and margin optimization across all products and services.

• Developed and executed strategies to penetrate new markets and capitalize on new business opportunities in the consumer segment.
• Delivered financial feasibility studies and post implementation reviews to inform business investment decision making (2G phase-out project).
• Developed a performance monitoring framework to help track new & existing offerings.
• Provided pricing insights and analysis for all segments, down to costs and commission and other costs.
• Provided customer insights, model purchasing behavior and elasticity for overall impact analysis.
• Built a Pricing framework/ governance and approval process.
• Developed strategies to grow Postpaid and prepaid offerings.
• Developed strategies to drive up usage, ARPU and LTV.

Senior Actuarial Manager (Pricing & Analytics) at Innovation Group (2015-11 – 2017-09)

Shaping the strategic pricing initiatives and driving business analysis excellence.

• Developed and implemented new pricing strategies to help achieve the overall company strategy.
• Designed frameworks for direct, banks and OEM goto-markets models.
• Drove proactive analysis that identified and monitored key business trends and ensured profitable growth.
• Led and collaborated with OEMs, Financial Services, Dealer network to build new and innovative offerings.
• Successfully led to the adoption of a new CRM platform which ensured seamless and digitalized process.

Actuarial Pricing Manager (Special Projects & Profitability Monitoring) at Absa (2009-02 – 2015-10)

Overseeing operational pricing, standardizing processes, and leverage impactful analytics to optimize value and efficiency across the organization.

• Collaborated with technical (risk) modelling teams to conduct pricing exercises (Motor, HOC, HH, AR and VAPS).
• Assisted with ensuring that product development aligns with market needs, innovation and regulatory standards.
• Helped deliver integrated actuarial solutions end-to-end in support of the company-wide strategy.
• Chaired actuarial modelling and technology governance forums.

Advanced Management Program (AMP) in Organizational Leadership – Harvard Business School (2024-11 – 2024-11)

Advanced Management Program (AMP) in Strategy and Leadership – University of Cape Town (2022-04 – 2022-04)

Bachelor of Science in Actuarial Mathematics, Statistics & IT – University of KwaZulu Natal (2009-03 – 2009-03)