Megan Bester
Creative Consultant | Creative Direction, Brand Strategy, Visual Storytelling & AI Design Evaluation
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About
Senior creative consultant specialising in creative direction, brand strategy, art direction, marketing communications, visual storytelling and multidisciplinary design. Skilled in developing brand identities, integrated campaigns, digital experiences, corporate presentations and creative communications across diverse industries and international markets. Combines strategic thinking, conceptual creativity and hands-on design expertise to guide projects from initial brief and creative exploration through to considered delivery.
Brings strong visual judgement, attention to detail and the ability to translate business objectives into clear, cohesive and engaging brand experiences. Further expertise in AI content and design quality evaluation, applying structured rubrics and analytical review methodologies to assess writing quality, information hierarchy, visual consistency and presentation effectiveness. Integrates contemporary creative technologies with human-centred thinking, collaborative leadership and practical production knowledge.
Experience
AI Content & Design Quality Analyst at Independent Contractor (2026 – 2026)
Evaluated AI-generated presentations using structured rubrics and comparative assessments. Reviewed writing quality, clarity, coherence, information hierarchy, presentation structure and visual consistency. Applied analytical judgement and creative expertise to identify weaknesses and provide detailed feedback.
Founder & Creative Lead at Nutt Creative Consultants (2005-02 – Present)
Founder and Creative Lead of an independent consultancy specialising in brand strategy, creative direction, visual storytelling, marketing communications and multidisciplinary design. Provides strategic consulting, brand audits, creative ideation, brand identity development, integrated campaigns, corporate presentations, illustration, packaging, website direction and digital and print design across diverse industries. Combines commercial understanding with conceptual thinking and hands-on creative expertise to guide projects from initial brief through to final delivery.
Leads client relationships, stakeholder engagement, multidisciplinary collaboration, creative workflows and project management, ensuring cohesive brand experiences and visual consistency across platforms.
Consulting Chief Creative Officer (CCO) at WeR1. Music (2022-11 – 2025-06)
Led end-to-end creative strategy, brand direction and hands-on development for WeR1, shaping its visual identity, narrative voice and global campaign aesthetics. Created and directed content across digital campaigns, animation, video, social media, print and events. Collaborated with marketing, UX/UI, product and technology teams to deliver cohesive brand experiences across the app, website and communications.
Supported investor engagement through strategic storytelling, corporate presentations and pitch decks.
Consulting Creative & Marketing Director at Schindlers Innovation Group (2020-03 – 2022-01)
Directed brand strategy, creative development and marketing communications across technology, legal innovation and digital ventures. Led strategic messaging, visual identity, website direction, integrated campaigns and corporate presentations. Collaborated with business and technology teams to translate complex concepts into engaging visual communications and consistent brand applications.
- Key brands: Schindlers Innovation Group, Virtual Nation Builders, Schindlers Forensics AI, Greenhouse Project, NFT Auditors and SchinTech.
Head of Studio at Bakerstreet Advertising (2002 – 2005)
Art Director, Medical & Healthcare at Timesquare Advertising (2001 – 2002)
Graphic Designer & Illustrator at Silver Fish Marketing (2001 – 2001)
Art Director (Fashion Retail) at Freemans (1999 – 2001)
Graphic Design Lecturer at University of Midrand (1999 – 1999)
Art Director & Designer (Fashion Retail) at Edgars Ltd. (1998 – 1999)
Education
Higher National Degree in Graphic Design – Technikon Witwatersrand (1995 – 1997)
