Marketing Director at LIVO (2025-08 – Present)
Build and manage LIVO's brand identity, positioning, tone of voice and overall digital marketing strategy across all digital platforms. Drive the continuous growth of LIVO's digital presence by combining strategic marketing, creative leadership and data-driven decision-making.
- Lead the planning and execution of integrated marketing campaigns, seasonal promotions, retail activations and new store launches to drive brand awareness and sales.
- Oversee the monthly production of 16 Reels and 12 static creatives, managing creative direction, content planning, shoot coordination, production and final delivery.
- Develop content strategies, marketing calendars and product campaigns across multiple retail categories, ensuring alignment with business objectives and promotional schedules.
- Manage Facebook, Instagram and TikTok through Meta Business Suite and TikTok Studio, overseeing publishing, community management, performance optimisation and paid campaign planning.
- Create detailed creative briefs and collaborate with photographers, videographers, designers and editors to deliver high-quality, brand-consistent content.
- Analyse campaign performance, competitor activity and consumer trends to optimise marketing strategies and improve engagement across all platforms.
Content Director at Hustlery (2024-10 – 2025-09)
Lead the development and execution of digital marketing, content and brand strategies for multiple B2B and B2C clients across retail, FMCG, automotive, healthcare and lifestyle industries.
- Manage client relationships and act as the primary liaison between CEOs, stakeholders and creative teams, ensuring seamless campaign delivery and long-term account growth.
- Direct end-to-end content production, overseeing creative direction, campaign planning, commercial shoots, quality control and multi-platform content delivery.
- Develop data-driven content strategies, editorial calendars and campaign roadmaps that align with business objectives, seasonal trends and audience insights.
- Manage social media strategy, publishing, community engagement and campaign optimisation across LinkedIn, Facebook, Instagram and TikTok.
- Source and manage influencers, UGC creators, photographers, videographers and creative partners to deliver high-performing campaigns and branded content.
- Conduct competitor research, audience analysis and campaign performance reporting to continuously optimise marketing strategies and creative execution.
- Successfully managed marketing campaigns, content production and digital strategy for Rooibaard, Buffelsfontein Brandewyn, Babalas Rescue+, Skilpadtepel, Vitality IV, DeoPharma, SSG Cases, MotorQuote, Rubber-It and additional agency client accounts.
Founder & Makeup Artist at Self Employed (2021-04 – Present)
Professional makeup artist, providing beauty services for various events and clients.
- Applied advanced makeup techniques to meet client specifications for various events, enhancing their natural beauty.
- Created personalised makeup plans for clients attending special occasions, delivering flawless finishes that lasted throughout events.
- Delivered corrective makeup services for photoshoots, effectively concealing imperfections and accentuating features for optimal results.
- Provided tailored beauty services for diverse events, enhancing clients' confidence and appearance.
- Maintained high standards of hygiene and cleanliness, sterilising tools and equipment after each use to uphold health regulations.
Office Administrator at Steele Models Studios (2020-10 – 2021-04)
- Streamlined booking processes, maintained accurate bookkeeping, and nurtured client/model relations to enhance service delivery.
- Managed CEO's diary, coordinated model assessments, and facilitated internal events to ensure smooth operations.
- Oversaw coordination of fashion events and administration of modelling academy to support organisational objectives.
Fitness Instructor at BODYSTRONG FITNESS (2017-01 – 2019-02)
- Explained and demonstrated correct use of equipment to maximise health and safety.
- Helped clients reach personal goals by planning exercise routines, designed for body type and ideal weight loss target.
- Developed and maintained professional relationships with clients, providing ongoing support and encouragement outside of scheduled sessions.
- Managed daily administrative tasks, including scheduling meetings and organising files, to support office efficiency.
- Led promotional activities and social media campaigns, enhancing the gym's visibility and attracting new members.
- Optimised pricing, events offerings and policies based on market and competitor trends.
- Managed budget and financial reporting, ensuring profitability and identifying areas for cost reduction.
