Michelle Bobbert

I believe that the most important and valuable thing that you can give people is your time. I love interacting with people and have not only cultivated strong personal relationships but am fascinated by talking to strangers and learning about their individual lives and backgrounds.I believe that there is always something to be learned from others.

I have always been driven to try new experiences and interact with people. At University I loved getting involved in the student radio station as a radio presenter. I also enjoyed doing public speaking either at events or at Toastmasters. I also worked in Colorado and taught English in Thailand and have been forever grateful for the lessons and experiences that I got from these travels.

I like to spend my free time outdoors and especially enjoy hiking, cycling, swimming and yoga. I enjoy the adventure and freedom of these activities as it allows me not only to push myself but also to get into a meditative mindset. I also enjoy engaging myself with creative hobbies and have created and hosted webinars as well as organizing and marketing outreach events.

I love building relationships and connecting brands and customers through strategy, creativity, and empathy.

Founder and Managing Director of Creative Bond Marketing

Apr 2019 - Present · 3 yrs 11 months

Creative Bond Marketing (Pty) Ltd

• Full day to day management of company operations.
• Developing a digital vision for clients, drawing up proposals, drafting quotations and contracts.
• Developing and implementing strategic digital marketing plans.
• Concept & campaign development, Social Media Management, and content creation
• Website development & technology, Conceptual Creative, Conceptual design, Graphic design.
• Branding, Brand Development, and Corporate Identity development
• Full bookkeeping functions (own books). Attending to quotes and invoices.
• Project management, planning, and execution.

At Creative Bond, we focus on developing a clear and creative digital strategy for your brand. We develop a digital vision and assist you in building new business models based on digital opportunities. We focus on turning stories into conversations and impressions into relationships with your customers. Our world is connected, and understanding how information is consumed in our digital world gives us the ability to develop powerful digital and marketing strategies.

Services

Digital Business Transformation Strategy

Digital Marketing Strategy

Social Media Strategy

Innovative digital ( Concept & campaign development, Social Media Management, and Website development & technology ).

Exceptional Creative (Conceptual creative, Conceptual design and Graphic design).

Below the line (Branding, Brand development, Corporate Identity development).

Event Marketing

Marketing Coordinator and Graphic Designer at Afriski Mountain Resort

Sep 2016 - Mar 2019 · 2 yrs 7 months

• Developed, presented and maintained the Strategic Marketing Plan for Afriski Mountain Resort.
• Management of the Resort's Marketing Timeline and assignment of tasks to the marketing team, outsourced agencies, and freelancers.
• Collaboration with marketing teammates to maintain a consistent brand voice and message across all programs.
• Communicate with the resort management team in regard to marketing and marketing materials.
• Roll out marketing campaigns based on the objectives and goals set out in the Strategic

Marketing Plan.

• Design and send out monthly marketing mailers and Management of CRM and email signatures.
• Assisting with the organization of winter and summer events held at the resort, the organizing of sponsors, email marketing, graphic design, and event marketing plans and strategy.
• Developing marketing reports to measure whether objectives are being met.

Marketing Coordinator and Graphic Designer at GoneSkiing and Boardriders aslum

May 2016 - Mar 2019 · 2 yrs 11 months

• Developing and presenting the Strategic Digital Marketing Plan for both companies.
• Rolling out marketing campaigns according to the Strategic Digital Marketing plans.
• Management of all digital marketing platforms:
• Updating of both websites, blog posting, SEO, banner design.
• Social media management and content design (graphics, banners, videos, GIFs).
• Event marketing and working closely with sponsored athletes and tour operators.
• Design, layout, and monitoring of email marketing and SMS marketing
• Organizing and assisting with events, expos, and promotions.
• Graphic design for digital and print.
• Monthly marketing reports

University of Pretoria/Universiteit van Pretoria

Bachelor of Commerce (BCom) in Marketing/Marketing Management, General