Michelle Nel

Results-driven leader with extensive experience in retail management, strategic buying, and sales, aiming to drive growth and strategy for residential developments. Proven ability to exceed sales targets, manage budgets over R100M, and implement successful product and promotional strategies. Expertise includes market analysis, trend forecasting, and team leadership, honed through roles at ASICS, Le Coq Sportif, and Holdsport.

Eager to leverage commercial acumen to elevate residential portfolios for Profile Personnel.

Key Account Manager - ASICS South Africa - Cape Town, South Africa

(2022-09)

• Exceeded sales targets by achieving R45M in 2023, R47M in 2024, and R48M in 2025
• Received Employee of the Month recognition on three separate occasions
• Developed high-performing assortment plans, meticulously aligning with prevailing market demand
• Participated in quarterly European selection conferences to curate product offerings
• Amplified sales growth through strategic product selection and in-depth trend analysis
• Managed sales forecasting, maintained profit margins, and expanded market share

Retail Manager - Le Coq Sportif South Africa - Paarl, South Africa

(2021-08 - 2022-08)

• Directed national Key Performance Indicators (KPIs), distribution strategies, and in-store operational performance
• Orchestrated promotional strategies across both retail and online channels
• Ensured consistent profitability through effective product lifecycle management and stock optimisation
• Instituted comprehensive team training programmes focused on retail execution and brand representation

Senior Buyer - Holdsport Ltd - Cape Town, South Africa

(2012-08 - 2019-08)

• Administered budgets exceeding R100M and consistently surpassed margin objectives
• Selected for and successfully completed the Holdsport Senior Leadership Program
• Mentored and guided junior buyers, facilitating their progression to senior roles
• Spearheaded private label development initiatives and managed international sourcing partnerships
• Conducted in-depth trend research and market analysis in Europe and the USA

National Visual Manager - Holdsport Ltd - Cape Town, South Africa

(2018-01 - 2019-08)

• Conceived national visual merchandising strategies and executed store rollouts
• Delivered training to visual merchandising teams and provided support for new concept store launches

Visual Merchandising Operations Manager - Mango & Marion & Lindie - South Africa

(2010-01 - 2012-06)

• Directed visual merchandising execution across South Africa in alignment with Mango International standards
• Monitored store performance, customer satisfaction metrics, and inventory accuracy

Store Manager & Visual Merchandiser - Mango & Marion & Lindie - Gauteng, South Africa

(2009-01 - 2010-01)

• Led store operations, merchandising efforts, and team performance management

Adviser - Department of Sport & Recreation SA - Gauteng, South Africa

(2007-01 - 2009-01)

• Provided strategic support for the national team uniform selection for the 2008 SCSA Games

Au Pair - Dr Tiaan Spoelstra, Pretoria - Pretoria, South Africa

(2006-01 - 2007-01)

• Managed daily activities, established care routines, and oversaw household responsibilities for three children

Assistant Designer - Henja Schaap Couturier - Gauteng

(2006-01 - 2006-07)

• Facilitated design consultations, assisted with fabric selection, and supported garment creation

Sales Manager - Q-Photo - Pretoria, South Africa

(2005-01 - 2006-01)

• Oversaw customer support, managed photo development processes, and supervised Point of Sale (POS) operations

Bachelor of Arts - Consumer Science - University of Pretoria (2004 - 2008)

Senior Certificate - Frikkie Meyer High School (1999 - 2003)