Marketing Manager: Loyalty and Rewards - African Bank - Hybrid
(2025-01)
- Lead strategy, marketing and execution for initiatives that grow engagement, redemption and customer value within Audacious Rewards.
- Own end-to-end marketing planning across digital, CRM, PR and in-store channels.
- Drive partner benefit launches across grocery, travel, entertainment, dining and online shopping to support business objectives and market share growth.
- Translate customer insights and campaign data into marketing that improves loyalty, retention and satisfaction.
- Manage cross-functional teams and agency partners to deliver campaigns on time, within budget and aligned to brand.
- Embed loyalty benefits into onboarding, customer journeys and product integrations.
Marketing Specialist: Loyalty and Rewards - African Bank
(2023-04 - 2024-12)
- Supported growth of the Audacious Rewards ecosystem to drive engagement and differentiate African Bank in the retail banking market.
- Designed and executed customer education, engagement and loyalty marketing campaigns.
- Launched new benefits and redemption categories across travel, grocery and lifestyle.
- Partnered with internal teams to develop customer journeys and trigger-based communications.
- Analysed campaign performance and customer behaviour to improve ROI and member satisfaction.
Marketing Specialist: Brand and Advertising - African Bank
(2022-01 - 2023-04)
- Delivered integrated brand and customer-centric campaigns across Bank, Borrow, Save and Invest portfolios.
- Managed national campaign activity across TV, radio, out-of-home and digital platforms to build trust, awareness and relevance.
- Worked with agency partners to produce effective marketing aligned to brand positioning and product objectives.
- Helped lay the marketing foundations for Audacious Rewards.
Marketing Portfolio Lead: Transact - Capitec Bank - Stellenbosch, Western Cape
(2021-03 - 2021-12)
- Supported customer communications for digital onboarding, remote onboarding and card delivery.
- Applied communication, CX and UX knowledge to simplify customer onboarding and product education.
- Strengthened direct marketing channel use to help customers adopt Global One and digital services.
Marketing Coordinator: Brand - Capitec Bank
(2018-09 - 2021-03)
- Worked across major cross-functional launches including the redesigned Capitec App, new black card, Tap to Pay, Send Cash and brand positioning.
- Collaborated closely with Product Development and CX teams to support user-friendly customer experiences across app and card journeys.
- Contributed to the "Simplify Banking, Live Better" positioning, including tagline development, TVC scripting, production and market activation.
Marketing Communications Coordinator - Capitec Bank
(2016-08 - 2018-09)
- Managed social media, website CMS and PR communications to better support Capitec's growing digital product offer.
- Worked with agency teams to improve website flexibility, content journeys and product promotion capability.
- Supported Capitec's Idols sponsorship through show-day activations and broadcast integrations.
Regional Promotions Coordinator - Capitec Bank - Westville, Durban
(2013-03 - 2016-07)
- Delivered customer activations across malls and employer sites in KwaZulu-Natal.
- Developed promotional scripts and activation messaging that supported customer engagement and brand storytelling.
Service Consultant - Capitec Bank - New Germany, Pinetown
(2011-10 - 2013-03)
- Delivered customer service and sales in a branch environment, building practical knowledge of retail banking customer needs.
