Natasha Augustyn

Ecommerce and SEO Specialist with 3+ years of experience optimising Shopify and WordPress websites to improve online visibility, user experience, and business performance. Experienced in technical SEO, ecommerce optimisation, website analytics, conversion-focused website improvements, and content optimisation for agencies, freelance clients, and international businesses.

ECommerce & SEO Specialist at Astral Adworks (2023-10 – Present)

• Optimise Shopify and WordPress websites to improve search visibility, user experience, and ecommerce performance.
• Perform technical SEO audits and implement on-page SEO improvements including metadata, headings, structured internal linking, image optimisation, and schema.
• Conduct keyword research and develop SEO recommendations aligned with business objectives.
• Improve Core Web Vitals, website speed, and overall site performance to support higher search rankings and better user engagement.
• Customise Shopify and WordPress websites using HTML, CSS, and theme modifications.
• Configure ecommerce functionality, product pages, collections, navigation, and user journeys to improve conversions.
• Monitor website performance using Google Analytics, Google Search Console, and Google Tag Manager.
• Produce website content and visual assets using Canva.
• Collaborate directly with clients to implement SEO, UX, and ecommerce improvements that support business growth.

Website & ECommerce Specialist at Levitas Group (2025-01 – 2026-03)

• Managed and optimised a portfolio of 10 WordPress and Shopify websites.
• Led website redesign projects focused on improving user experience, search visibility, and conversion performance.
• Increased website SEO and speed performance by approximately 20% through technical optimisation.
• Customised Shopify and WordPress themes to improve ecommerce functionality.
• Built and maintained custom post types and structured website content.
• Supported digital marketing campaigns through website optimisation and landing page improvements.
• Managed ongoing maintenance across WordPress, Shopify, Wix, and Weebly websites.

Ecommerce & Digital Marketing Specialist at M2Bio Sciences (2023-11 – 2024-10)

• Managed digital platforms across seven business divisions.
• Led migration projects from WordPress to Shopify to improve scalability and ecommerce capabilities.
• Developed website functionality using HTML, CSS, JavaScript, and PHP.
• Improved website security, performance, and technical SEO.
• Managed Google Workspace administration and provided internal technical support.
• Assisted with digital branding, website content updates, and online communications.

Website & SEO Specialist at Endor by Design (2022-11 – 2023-04)

• Developed and maintained WordPress websites for multiple clients.
• Implemented website updates, SEO improvements, and ongoing maintenance.
• Assisted with website redesign projects focused on usability and performance.
• Worked closely with clients to understand business goals and deliver effective website solutions.

Freelance Ecommerce & Website Consultant at Fiverr (2023-04 – 2023-11)

• Delivered WordPress and ecommerce website improvements for local and international clients.
• Advised businesses on website optimisation, SEO best practices, and functionality enhancements.
• Completed redesign, troubleshooting, and technical support projects.

Additional Experience at Various

Previous experience includes administration, customer service, hospitality, and HR roles with Tsogo Sun, Cavalli Estate, and Kathea Energy.

BSc in Computer Science – IU International University of Applied Sciences (2027)

Certificate in Data Science – Explore AI Academy (2020)

Certificate in Financial Management for Non-Financial Managers – University of Pretoria (2016)

B.Tech in Hospitality Management – Tshwane University of Technology (2015)

National Diploma in Hospitality Management – Tshwane University of Technology (2013)