Area Sales Manager – Tekkie Town Namibia at Pepkor Speciality (2021-03 – 2026-06)
Consist of 10 stores. Responsible for managing Key Performance Areas across Sales, Cost Control, Store Profitability, Corporate Governance Compliance, Stock Management, Customer Service, and Leadership.
- KPA 1 – SALES: Deliver 100% to sales target, deliver LFL growth to target, manage trading densities growth, manage lay buy performance with net activation and completion percentages to turnover, manage TT Account Card new account activation
- KPA 2 – COST CONTROL: Effectively use monthly management reports (budget, exception, etc), manage store costs within budget, manage warrior days off owing (positive & negative days), manage warrior leave and overtime
- KPA 3 – STORE PROFITABILITY: Deliver store profitability >25%, manage store operating expenses <20% turnover, manage unprofitable stores <2% turnover, manage stockloss <0.45% turnover, manage store salary costs at 7.5% salaries and 1% incentives
- KPA 4 – CORPORATE GOVERNANCE COMPLIANCE: Ensure consistent compliance to financial and procedures including stock management, auditing & stocktake practices, asset control, Labour Relations Act, OHASA, Employment Equity, Basic Conditions of Employment Act
- KPA 5 – STOCK MANAGEMENT: Effectively use merchandise reports (OSL/MSL, etc), manage store forward planning, manage aging stock levels <10% of stock value through IBT execution & compliance and management of factory & hybrid stores within markdown budget
- KPA 6 – CUSTOMER SERVICE: Drive #GREAT customer service (in-direct) at all levels, execute on VM principles and store standards, ensure promotions launched on time to correct standards, execute results on mystery shopper feedback
- KPA 7 – LEADERSHIP: Effective team management, responsible for recruitment and selection, develop and manage succession plan for direct reports, drive & facilitate team culture, values and principles in line with company culture
Regional Visual Merchandise Manager at Edgars Africa Region (2019-06 – 2020-12)
Namibia, Botswana & Zambia region consisting of 12 stores. Provide leadership across stores by ensuring effective implementation of the Chain's visual, customer service and merchandise strategies so that stores consistently contribute to superior customer service standards and achieve required profitability targets.
- Deliver on Chain's strategy by developing and maintaining relationships with various stakeholders through effective communication and business partners
- Build and maintain effective partnerships with divisional visual manager, merchandise and marketing teams to ensure visual standards are represented across stores within area of responsibility
- Partner with Store Managers to execute store visual merchandise plans in line with visual strategy for all stores in geographical node
- Partner with store management to manage visual merchandise strategy within stores
- Build and maintain partnerships with Regional & Divisional Managers to ensure visual standards within stores are managed in line with required standards
- Obtain promotional and Visual marketing briefs from Divisional Visual, merchandise and marketing teams for implementation within stores
- Ensure correct implementation of store layout, merchandising, signage and visual displays for ease of shopping for all stores in geographical node
- Ensure stock is displayed on sales floor in accordance with Chain's guidelines for all stores in geographical node
- Monitor store layouts of seasonal merchandise ensuring layout provides optimum visual impact and enhances sales in accordance with chain strategy
- Audit correct and timely implementation of store promotions, markdowns and chain communications in accordance with Chain's standards
- Conduct regular environmental scans of competitor activities (price, product, layouts and promotions) and external socio-economic factors
- Provide relevant visual management teams with business case on opportunities identified so gaps are addressed and resolved
- Manage and implement best practices to continuously improve performance within area of responsibility
- Identify trends and developments in visual retail industry and take necessary steps for internal changes in response to identified trends
- Implement the Edcon way of managing expenses and increase profitability
- Plan and implement seasonal strategy aligned to budget constraints
- Compile clear and concise promotional guidelines highlighting key items for store layouts, displays, promotions and distribute to stores
- Conduct regular analysis and interpretation of all stock management reports to understand store performance
- Liaise with store management to ensure proper regular analysis and interpretation of stock management reports to manage visual strategy in line with store performance
- Communicate with store management teams to ensure optimum stock levels are achieved, including management of stock opportunities (over and under stocks, store stock balance, etc)
- Provide advice and recommendations to store managers regarding stock opportunities to ensure optimum stock levels are achieved
- Communicate with relevant team on stock issues to ensure appropriate stock decisions are made
Country Visual Manager at Woolworths Namibia (2014-07 – 2018-11)
Consist of 8 stores. Develop and direct showroom and product merchandising display strategies, working with cross functional teams (Marketing, Buyers, Sales and Customers) and managing a team to ensure visual execution supports brand vision and promotes overall company strategies.
- Document weekly updates to in-store management on renewal progress, at-risk renewals and renewals forecast
- Develop and deliver agreed one year operating plan and budgets
- Deliver against all set targets on scorecard, coach and develop store management in achieving individual scorecards
- Plan, Facilitate and Execute Seasonal store Launches, new store openings and revamps
- Play active role in Country Management Team ensuring Merchandising strategy and plans are effectively integrated in overall strategy
- Sign off all in-store concepts campaigns
- Advise and sign off window Plans and store floor plans (Seasonal)
- Influence and integrate with key business unit stakeholders both within and external to meet operational plans, maximize selling opportunities and implement new initiative
- Launch effectively in adherence to critical path set by Head Office
- Develop, recruit, retain and lead competent and motivated store management teams
Senior Visual Merchandise Manager at Edgars Wernhil Park (2012-10 – 2014-06)
Biggest store in Edgars Africa Region = 6200sqm. Ensure that all in store promotions and presentation principles are adhered to in accordance with Chains guidelines, to ensure visually appealing merchandise layouts in store.
- Market Intelligence
- Financial Ratio
- New Business Development: Credit and Financial Services
Senior Visual Merchandiser at Edgars V&A Waterfront (2011-06 – 2012-10)
Visual Merchandiser at Woolworths Piazza St.John (2007-09 – 2011-06)
Baker/Confectioner at Pick N Pay Supermarket, Tygervalley (1999-12 – 2007-08)
