Consumer Insights Manager
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I am a seasoned Market Research Specialist at a value retails company called Ackermans. I am very driven and ambitious and love data, new research methodologies and knowing what they latest trend is in her industry.
I am hardworking, driven Market Research Specialist and with 8 years of experience in my field. My Research role entails trend and competitor analysis, running research projects from start to finish of which in a year she would run 8- 10 big research project. I love to get into the consumers’ minds and understand what they need.
A part of my role is understanding consumer behaviour, shopping behaviour and shifts in they need and preferences. I also like to align global trends which will trickle down to Africa and align with those as well.
I run a Brand Health Tracker which runs seasonally which evaluates how consumers perceive value for money. I also run a “Always on” survey platform, which uses the Survey Monkey platform where she can hone into business needs based on departmental objectives. I currently run the survey platform of insights communities.
I in addition runs a “Know our Customer” programme which is exposed to the business quarterly. On top of that, i take the “Know our Customer programme” a step further by helping new employees in the business understand the customer in presenting at the brand induction.
I also run trend analysis and is stay abreast with industry by attending research relevant conferences and webinars. Along with some of the mentions above, i have evolved my skills by doing further learning into Advanced Microsoft Excel, has done a data and analytics online short course through UCT which I excelled in. On top of that during the pandemic I stayed in tune with her field by honing into additional marketing skills by getting a Google Online course certificate and did online courses with Accenture focusing on digital skills as well as retail skills.
I am looking into furthering my knowledge by studying data and analytics through Python.
I have run a big segmentation piece of research which help the Ackermans business identify 5 personas.
I strive to help the business use insights through telling a story through data and qualitative research to provide the business in how to make clear customer focused decisions that can bring actionable nugget’s to help in key business decision.
am a seasoned Market Research Specialist at a value retails company called Ackermans. I am very driven and ambitious and love data, new research methodologies and knowing what they latest trend is in her industry.
I am hardworking, driven Market Research Specialist and with 8 years of experience in my field. My Research role entails trend and competitor analysis, running research projects from start to finish of which in a year she would run 8- 10 big research project. I love to get into the consumers’ minds and understand what they need.
A part of my role is understanding consumer behaviour, shopping behaviour and shifts in they need and preferences. I also like to align global trends which will trickle down to Africa and align with those as well.
I run a Brand Health Tracker which runs seasonally which evaluates how consumers perceive value for money. I also run a “Always on” survey platform, which uses the Survey Monkey platform where she can hone into business needs based on departmental objectives. I currently run the survey platform of insights communities.
I in addition runs a “Know our Customer” programme which is exposed to the business quarterly. On top of that, i take the “Know our Customer programme” a step further by helping new employees in the business understand the customer in presenting at the brand induction.
I also run trend analysis and is stay abreast with industry by attending research relevant conferences and webinars. Along with some of the mentions above, i have evolved my skills by doing further learning into Advanced Microsoft Excel, has done a data and analytics online short course through UCT which I excelled in. On top of that during the pandemic I stayed in tune with her field by honing into additional marketing skills by getting a Google Online course certificate and did online courses with Accenture focusing on digital skills as well as retail skills.
I am looking into furthering my knowledge by studying data and analytics through Python.
I have run a big segmentation piece of research which help the Ackermans business identify 5 personas.
I strive to help the business use insights through telling a story through data and qualitative research to provide the business in how to make clear customer focused decisions that can bring actionable nugget’s to help in key business decision.
BA Marketing communications leardership course
Digital marketing course via Google digital retail certificate via Accenture
Web analytics certificate via Accenture
Data and Analytics certificate via UCT
