Osego Seleka

I am a 34 year-old, multi award winning, black female, social-first and culture-led Group Account Director for PR, social media and Influence. I have an extensive brand portfolio experience across FMCG brands, beverages, telecommunication and entertainment companies. I have a passion for authentic relationship building and I believe leadership is one of my strong attributes.

With over a decade of experience in advertising, I have honed my critical communication skills and strategic thinking, empowering me to lead cross-departmental teams effectively. My core belief is that leadership is rooted in collaboration and inspiration. As a creative at heart, I excel in crafting compelling narratives and pioneering forward-thinking solutions that resonate deeply and leave a lasting cultural imprint.

I am looking forward to being a part of a team which is innovative, fearless and determined to make an impact. I am certain that my experience and passion will allow me to contribute immensely to any institution that makes the decision to hire me.

Group Account Director | PR, Social Media and Influence - Ogilvy South Africa

(2024-10)

• Building and maintaining of client relationships for all accounts. Overseeing all the deliverables per brands, provide strategic account direction, collaborate with all the clients to ensure KPI imperatives are met.
• Working very closely with the integrated strategist to develop social media strategy plans based of the client's overall marketing objectives as well as presenting and pitching the developed work.
• Leading, developing and implementing growth plans based on their career goals. Further to this, developing department goal setting aligned with the business objectives and values.
• Identify brand opportunities that aligns with the client's marketing KPIs as well as identify business opportunities for the agency within the brand by upselling and cross selling to foster collaborations and growth for both agency and client.
• Developing financial forecasting for all brands on a month-to-month, quarterly and yearly basis. working closely with the finance director to ensure company financial goals are met accordingly- effectively managing client budgets, developing recons, raising PQ & PO as well as ensure the account financial health.
• Working with top management in the new business by leading social media and influence pitches. Ideation, conceptualisation and development of pitch documents based on the new briefs as well as presenting on the day.
• Working closely with the client to understand their business objectives, develop competitor analysis by leveraging my knowledge of the digital landscape, trends and providing insights for marketing plans that aim to assist the brand in meeting their overall goal.
• Reviewing and sharing constructive feedback on content calendars, reports, and presentation before client submission to ensure the strategic application to the work as well as the brief objectives are met accordingly.

Account Director - Duma Collective

(2022-06 - 2024-09)

Overseeing the MultiChoice Group portfolio account under Corporate Affairs, this includes various business units that make up the reputational pillars of the business market - including Africa and their unique positioning. The scope of work includes various departments such as Social Media Management, Influencer Partnership, Public Relations and Creative Services. Using AI empowered key tools such as Brandwatch, Sprinklr and others for effective weekly, monthly, and yearly reporting.

This includes all pillars from various departments within the scope of work. I also ensured that monitoring deliverables were met, to identify key learnings and recommendations for best practices. Providing leadership across the business functions and working closely with department heads to ensure collaborative mentorship and guidance to team members.

As well providing my Account Manager with support and direction in client management and overall client service function. Overseeing the work done across the respective business units within the agency to ensure delivery of high-quality standards and that the brief was met accordingly. Having a great understanding on my various clients and being well imm

• Unilever Portfolio, Tiger Brands, Mondelez, Kellanova, British American Tobacco, Google, Loreal Paris
• AMKA Brand Portfolio Management: My role included Relationship Management, Digital Strategy, Creative Thinking, Finance Management and other functions for the AMKA FMCG brand portfolio that was inclusive of various categories such as Personal Care, Home Care and Skin Care.
• Building and maintaining client relationship across the portfolio. This includes day to day communication, status meetings, weekly updated workflows, presenting new ideas, overseeing monthly retainer deliverables, reporting on monthly performance and compiling budget recons.
• Working closely with the creative team to develop ideas that aim to solve client problems. This includes driving monthly brainstorms for concept development, keeping an eye out for industry trends and insights for solution-based tactics.
• Digital experience in media buying and understanding analytics across various digital platforms.
• Delivering socially conscious narratives for brands. Developing content that aims to create an authentic relationship between brands and consumers. This is executed through digital platforms, in order to harness real-time connections with consumers.
• Clere, Clere for Me, Shower to Shower, Chemico, Organico, Play Girl and Play Boy, Personal Touch
• MultiChoice Group ZA Campaigns, Diski Challenge, Supersport Let's Play, MultiChoice Talent Factory ZA & MAH, Partners Against Piracy ZA & MAH

Account Lead - Soul Providers

(2020-04 - 2022-05)

My role included Relationship Management, Digital Strategy, Creative Thinking, Finance Management and other functions for the AMKA FMCG brand portfolio that was inclusive of various categories such as Personal Care, Home Care and Skin Care. My day to day consisted of building and maintaining client relationship across the portfolio. This includes day to day communication, status meetings, weekly updated workflows, presenting new ideas, overseeing monthly retainer deliverables, reporting on monthly performance and compiling budget recons.

Working closely with the creative team to develop ideas that aim to solve client problems. This includes driving monthly brainstorms for concept development, keeping an eye out for industry trends and insights for solution-based tactics. My digital experience has helped me cultivate my skills in media buying and understanding analytics across various digital platforms.

The role was designed for delivering socially conscious narratives for brands. Developing content that aims to create an authentic relationship between brands and consumers. This is executed through digital platforms, in order to harness real-time connections with consumers.

• My MTN App, MTN Pulse, MTN Business, MTN Music App

Account Lead - MTN Polokwane (Internal Placement)

(2019-10 - 2020-03)

• Developing strategies using my creative, critical thinking and planning abilities to execute various marketing research initiatives - in order to gain consumer insights.
• Managing client relationships and expectations for MTN Business, MTN Pulse, My MTN App and Music Time App. This includes coordinating new briefs, tracking deadlines and delivery management by working closely with various suppliers.
• Assisting in execution of BTL and ATL campaigns by monitoring execution and ensuring that production teams are working according to specifications. As well as overseeing internal campaigns and working closely with the agencies to ensure the strategy speaks to the desired outcome.
• Overseeing the sponsorship for the brand and maintaining relationships with various stakeholders. Identifying new opportunities for the brand and negotiating the brand's involvement to ensure strategy alignment and ROI.
• Managing campaign activations and events. This includes conceptualising, planning and executing all of the activation mechanics for the brand.

Account Director - Jalibird Agency

(2017-06 - 2019-09)

Understanding the essential Influencer Marketing strategies and drivers of various Unilever brands. Independently leading and making decisions to sustain harmonious relationship between clients and all teams involved. Planning all engagements to drive account growth, day-to-day deliverables, meetings and budget.

The workflow was managed together with agency producers to ensure that teams are staffed appropriately. Conceptualising and executing premium brand experiences and creative campaigns based on the desired objective. Monitoring competitor brands' marketing strategies for the Unilever portfolio, in order to provide creative directions and solutions.

Efficiently using agency resources to support the client's business objectives through leading, guiding and managing the entire collaborative team across a number of different disciplines. To ensure overall quality of work and support the financial success of the business.

• Lux, Axe, Impulse, Vaseline Men, Lifebuoy, Remy Martin, Russian Bear, Strettson, Grants Whisk

Account Manager - Levergy

(2016-01 - 2017-05)

Assisting to drive the DStv brand strategy from concept to execution through various campaigns and sponsorship tactics. Client liaison and relationship building with various channels and DStv's other properties such as DStv Now. Campaign management for the brand's flagship properties.

DStv IRock build up campaign across various provinces. Preparing proposal, reports, budgets and recons for various DStv campaigns and other projects. Identifying various platforms and property for brand opportunities.

Planning and executing DStv flagship properties and events – DStv Delicious and DStv IRock. Maintaining the brand's relationship with various rights holders and assisting in all negotiations related to any sponsorship involvement.

• DStv Now, DStv Premium, DStv Compact, DStv Access

Account Executive - Bloom Marketing

(2014-01 - 2016-12)

• Assisting with campaign project management alongside Account Manager
• Developing activation briefs, sourcing promoters as well their overall management to ensure their deliverables are met accordingly.
• Compiling recons and campaign reports per activation and events.
• KFC, Skyy Vodka, Remy Martin, Rajah, Doritos, The Pavilion Centre